search advertising
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jun 30, 2025 by Ben Gilbert · across every show →
Everything said about search advertising, oldest first
Jun 30, 2025 positive
Auction-based search exhibits increasing returns to scale as volume grows
“Having marketplace liquidity means you always generate the most revenue per search versus other smaller search engines. So it's not just that unit costs go down, it's that as they scale their revenue per search actually goes up due to the auction system.”