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search advertising

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 14, 2020 by Gabriel Weinberg · across every show →

Everything said about search advertising, oldest first

Feb 14, 2020
Assertion Partly supported
Search ad click-through rates dropped from 30% to 1-2%
“And when it started, search advertising, click-through rates were like 30%, and now they're like one or two percent.”
Gabriel Weinberg Feb 14, 2020 ▶ 12:55 20VC: How Founders Should Think Through Distribution and Customer Acquisition Today, The Challenges of the Digital Advertising Duopoly Currently & How To Structure Company Post Mortems Effectively with Gabriel Weinberg, Founder & CEO @ DuckDuckGo
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