Evans: AI answers create an economic dilemma by eliminating ad-generating clicks
Benedict Evans · ChatGPT and the Imagenet Moment · Dec 5, 2022 · at 31:25
Tech analyst Benedict Evans discusses how generative AI and direct answers threaten the ad-supported search business model.
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“If we just give you the answer, then you're not clicking on an ad. And there's always that tension of like, what's the real estate here? Do we show you the answer when you click on it? If I said, oh, what's the best right to do this? You just, you give me a link with an affiliate fee. How does this work? How do you structure that? Because if you just give me the answer I want to know, then there's nothing to click on.”
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