Retail Stores

“You almost have to be prepared to write it off to look at it as a marketing and branding and initiative.”

“The goal for the people that you hire in your retail stores is not for them to sell. It is for them to connect. It is for them to make every single human that has taken the time out of their crazy busy schedule, who decided to walk through the doors of your st…”

“If you think about retail stores as like a local warehouse, they don't, they're not sending boxes to your house. You're going to a place where it's already there and you make a selection. I think that these are environmental choices and not only people thinks …”

“The average commercial, let's call it retail store, costs millions to throw up and takes months and Spirit or Halloween Express costs maybe 10 to 50,000 dollars to throw up and is up in days or weeks.”

“Another example is in a retail store that we have. There's I mean, it's a product that I can't talk about too much, but as you, you're talking about 2000 devices per store. And, It's an amazing use case. And you can, and there are thousands of these stores and…”

“We had the retail already gone to a hundred stores, and then the farmers markets and food service is what we concentrated on.”

“The stores are sort of a self-funded marketing operation. ... They broke even in their own right, but they're not just that, that's not actually what they're there for. They're not the end point to a logistic system.”

“We find it to be incredibly important. And as it's our best customer acquisition channel, what it does is it's, there's no better way to really illustrate what we're all about than a retail... You know, it is by far our best acquisition channel.”

“You cannot take an old retail store and add the digital experience on it. We've thought from a digitally native way, not just about how to build the technology, but I think what people lose and people forget about this is you actually have to think digital fir…”

“We grew and that was growing despite our retail stores essentially shutting down. We had retail, which we had four doors in last year You know, produced, they became cost centers. They were not generating any revenue at all, but we did grow.”

“Oh, I think anybody who sets up a retail store as a loss leader is going to fail. You know, there are much better ways to invest your money to build a brand and to build a business than use a store as a loss leader. Now, that has worked at times for flagship s…”

“Like a 10%, 15% decline in your store volume can kill a store.”

“Clearly all birds have just raised around to focus on retail expansion, and you can see that these retail stores are profitable in a matter of months. Often they're cost-neutral marketing channels.”

“And so whether you get a firmer mattress, a softer mattress, a more supportive one from us, We charge the same price to the consumer, which is for a queen size, 900 dollars. That product at a retail store would cost closer to two to 3000 dollars, so we're real…”