Kendra Scott: The goal of retail staff is connection, not selling
Kendra Scott · Brainwash Yourself to Success | Kendra Scott · Oct 16, 2025 · at 18:34
Billionaire jewelry designer Kendra Scott explains her retail management philosophy and why she discards traditional sales-per-hour metrics to Codie Sanchez.
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“The goal for the people that you hire in your retail stores is not for them to sell. It is for them to connect. It is for them to make every single human that has taken the time out of their crazy busy schedule, who decided to walk through the doors of your store, which is a gift by the way, to make them feel loved, welcome, appreciated, and have the time of their life.”
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