McCormick: AI labs obsess over competitor compute despite public denials
“And this is really, really relevant to the AI lab discussion because you can tell that even though all of the leaders of the AI lab say, I don't think about the competition. I don't talk about the competition. I'll use general terms. They're all obsessed with …”
McCormick: Substack will grow 10x larger than legacy media companies
“You can see a world where, because it attracts kind of all of the best writers from all of these different places who can build their own businesses, Substack becomes 10 times larger than any of the media organizations that it replaces.”
McCormick: Fuse recruited the former number two Iranian nuclear scientist
“The number of two, kind of, nuclear scientists in, in Iran who came over here to, kind of, work on, on our side here, and then just, like, everybody that I met who was, like, you know, working on the machines, like top to bottom, just like an unbelievably cool…”
Packy: Deep tech execution inherently creates uncopyable marketing content
“For these companies, there's just, like, actually an opportunity to just show off what you're doing, and, like, that in itself is differentiated because it's so hard to do. That like just actually getting the thing done, like kind of creates all of this unbeli…”
McCormick: Claude's Writing Feedback Is Bad, Regresses Drafts Toward Mediocrity
“I will take my, if I'm, like, stuck in writing an essay, I'll, like, take the draft, I'll put it in Claude and ask for feedback, and, like, the feedback is bad, and it always, like, tries to move me more towards average, and I ignore it, but, like, I just have…”
McCormick: Reducing investment decisions to market maps or one-sentence theses fails
“And like anybody who like boils it down to like a market map or like a one sentence thesis on a company, I think is like just a very tough way to invest.”
McCormick: Backing the right founder is a compression algorithm for research
“I do think, like, and people say this, and it's cheesy, and it's, like, also true, is that the founder really matters, and, like, there's definitely a midwit curve on that that I've written about before, which is, like, You think founders really matter and the…”
McCormick: Founder magnetism and fear of disappointing them drives peak performance
“It all comes down to people and like the team that you build and like what you get out of your people in the end. So if you have this like magnetism Or, like, there's almost, like, people have a fear of disappointing you and, like, they really want to, like, d…”
McCormick: Much of VC Diligence Is Performative Theater to Justify Deals
“Cause I do think there's like just so much venture theater. Where, like, you just have to do a bunch of stuff because, like, your boss, you know, your GP expects it, or their LPs expect it. Like, there's just a bunch of, like, shit that you have to produce to,…”
McCormick made a recent investment decision solely over a three-hour coffee
“It's one of the most recent decisions I made. It was, like, over a three-hour coffee. I didn't write a single word. You know, I met the guy and read the deck and loved him and invested.”
McCormick: Startups requiring compounding miracles to succeed never work out
“I can see like if this happens and then this happens and then this happens and then that happens and like things go just right here, like this could be a really big company and like it never works. Like you can't like, you know, there's the compounding miracle…”
McCormick: Low-conviction smaller checks account for most Not Boring failures
“A lot of my smaller checks are the ones that have failed already. It's the ones where I'm like, I don't like fully, but like, maybe like if it does, it'd be like really huge and like, it's a pretty cheap price.”
McCormick: Vertical integrators take integration risk over science risk to outperform incumbents
“There's a lot of like deep tech that I think you're taking science risk. And like, I think with vertical integrators, you're taking integration risk where there's like five different kind of like cutting edge-ish, but proven technologies that you're trying to …”
McCormick: Fuse monetizes pulsed power radiation before reaching fusion energy
“If you go with this one particular architecture, what you're really doing is selling radiation by building these pulse power generators, and you can use that for Radhart Electronics and nuclear arsenal testing and, like, all these things that can, like, genera…”
McCormick: Anduril's early round was crowded at a $100M valuation
“But that, like, early story that, like, nobody wanted to touch it was actually, like, a pretty crowded round at a hundred million dollar valuation.”
McCormick: Series B and C capital is easy once category leadership is clear
“But I think actually the B and then the C, like, once they get to a certain point and do some of those things, and it becomes clear to others that, like, if anybody wins this category, it's going to be this company, then capital, I think, actually becomes, lik…”
McCormick: Commoditizing intelligence shifts economic value to higher stack layers
“When something becomes commoditized, we're like, it could be answers or intelligence or whatever, like there will be value at the next layer of the stack. And like, that's just how the world works.”
Creators like Lenny Rachitsky and Packy McCormick built valuable media assets
“Like I think there are people like the Lenny's and the packies and folks like that, that have just really, I'm a big fan of Mario Gabrielle and the generalists, like those types of people I think have done an incredible job building a real asset.”
Torenberg: Turpentine splits revenue 50/50 with top creators like Packy McCormick
“So basically in our network, we have Paki McCormick, we have Noah Smith and Brian Hobart of a few other kind of pretty big newsletter writers for their specific niches who have a few 100,000 subscribers. And we say, Hey, you don't have a podcast today. Let's c…”
Bloom: High-frequency writing like Ben Thompson's is unsustainable for most creators
“It's really hard to send an insight rich newsletter once a week. And the people that do it, like Ben Thompson, I like bow down to the fact that that guy can every single day churn out an insight rich piece of Piece of writing is insane to me. Like Paki once a …”
McCormick: Wrote roughly one million words for Not Boring in 18 months
“It's been probably close to a million words in a year and a half at this point.”
McCormick: I bought 38 Bitcoin at $100 and sold at $150
“I bought Bitcoin at a hundred, sold it at one 50.”
McCormick: I was the largest Uber Rush consumer worldwide during Breather's expansion
“We actually, I was the largest consumer of Uber rush messengers in the world for a while.”
McCormick: Playing an online persona makes creator work unsustainably difficult
“If you're not yourself, it's not like a be true to yourself kind of thing. It's like, you're going to have a miserable experience because all of your interactions are going to be other people wanting to interact with this persona, or if I were writing from a d…”
McCormick: Substack is completely free for Not Boring's ad-supported model
“The most beautiful part about sub stack is because they've taken such a strong stand for subscriptions and against advertising. No one on their team has ever even reached out to me. And so I paid zero dollars for my main platform because they want to pretend l…”
McCormick: A tech bear market will lead to attacks on my optimism
“I think when the market turns and when we enter a bit of a bear market and in tech and web three, like it will be really easy to throw stones at me. Like I am unabashedly optimistic about all of this and like things are going to turn on. I'm going to like, you…”
McCormick: I likely would have written a positive sponsored post on Theranos
“One of the tests that I always run for myself, and I probably actually would have failed this test, is if Theranos had come to me on a sponsored post, you know, however many years ago, chances are, frankly, I would have written something positive on Theranos b…”
McCormick: Ramp raised at $1.1B and $1.6B valuations in one deal
“It was ramp. And like they're kind of double unicorn round when they raised at a 1.1 billion dollar valuation and a 1.6 billion dollar valuation in the same transaction.”
McCormick: Startup where I worked sold for $3M after raising $120M
“I was an employee, not a founder. At a startup that sold for three million dollars after raising a hundred twenty million dollars.”
McCormick predicts Not Boring will cross $1M in revenue in 2021
“And I have a few pieces kind of coming up, and so I think chances are we're going to just kind of cross a million dollars in 2021.”
McCormick: Not Boring reached 105,000 Twitter followers and 88,000 newsletter subscribers
“I'm like, you know, a 105 or something on Twitter and 88 in the newsletter.”
McCormick: Running a venture fund scales better than writing sponsored newsletters
“It does scale a lot better to run a venture fund than to show up every week and get a sponsor and then write, write an essay.”
McCormick: I made 91 investments in Not Boring Capital Fund 1
“Fund when I did fund when I did 91 91 investments and not all of them have investment memos.”
McCormick: Not Boring Capital never led a round across 91 investments
“Did you lead a single round? Did you write any term sheets? Were you the biggest check in any one of those 91 investments? Never. And that's all part of the strategy, right?”
McCormick: Not Boring Capital does less diligence than most co-investors
“I wrote in both the public and private memo that like I'm doing probably less diligence than most people on a specific company than most people who are investing in a company will.”
McCormick: Not Boring Capital Fund I was $9.99 million
“9.99 million dollars.”
McCormick: Not Boring Fund II would potentially target $25M to $30M
“And fund two, were it to exist would potentially be in the 25 to thirty million dollar range.”
McCormick: Not Boring has severe key-person risk and momentum slows without me
“If I get hit by a bus, like not boring is just done. And that's like the extreme example and the example that everybody uses when they talk about one person things, but that means that like every week, if I don't show up and write something, the momentum slows…”
McCormick details the scope of his advisory role with a16z Crypto
“The advisory there is like, you know, working with some of the companies in their portfolio to think about how they tell their story, writing pieces. Like I wrote with Chris in the economists, like they'll introduce me to companies, you know, that they've inve…”
McCormick: Becoming a full-time VC partner would never be attractive
“I've had that other conversation with funds, too, where it's like, hey, you want to come work and, you know, be a full-time partner at this fund? And no, like, we've talked for the past couple of hours about how much fun I'm having doing this particular thing,…”
McCormick: Winning founder allocation depends on if they are already active readers
“I don't think it's gotten, you know, any easier convincing founders to give me allocation at 50,000 readers or 88,000 readers. Like if they're a reader, then they kind of get it. And if they're not, then You know, they don't on the sponsorship side. It's diffe…”
McCormick: I will not raise outside venture capital for Not Boring
“I think I don't want to raise money because then I'd have bosses and I don't think I'd get a valuation that I'd be happy to sell part of myself for.”
McCormick: Independent creator-investors lose value when joining traditional venture firms
“As soon as I go in-house somewhere, Like I lose half of my value or, you know, X percent of my value as soon as I go in-house somewhere. And that is kind of one, even though, you know, I do do sponsored posts and all of that, there is like this independent voi…”
McCormick: Free newsletters grow faster and drive more serendipity than paid models
“And I want to keep it kind of free and open. I think it grows better. More people can read it. It creates more serendipity. Like there's just a lot of good things that come if I'm, you know, kind of willing to trade off the security of a paid subscription.”
McCormick: Not Boring grew from 500 to over 25,400 subscribers in eight months
“Yeah, it's wild. I had 500 in April and that many now.”
McCormick: Product Hunt launch added 2,000 Not Boring subscribers in days
“Got to number two, and I think in a couple of days that drove 2000 new subscribers.”
McCormick: Writing about Stripe drives more employee shares than Facebook
“Like I wrote about Stripe and then everybody at Stripe reads the piece where you write about, you know, X, Y, Z company that's big enough that it can have an impact. But small enough that they're not being written about every day. Like, you know, people within…”
McCormick: Not Boring charges $10,000 for sponsored deep-dive essays
“Yeah, 10 grand in January and kind of it scales, scales linearly with the audience is how I'm thinking about it now.”
McCormick: Not Boring charges $4,000 for Monday ad placements
“I think in January the rates are going to be about 4000 for a Monday and 2500 for a Thursday.”
McCormick: Not Boring Monday posts surpass 50,000 views on 26k subscribers
“Like, you know, the 26,000 person list, the past few posts have gotten 50,000 plus views just the past few Mondays, because they just kind of take off a little bit at this point, which is great.”
McCormick: Not Boring generated $50,000 in first three months of monetization
“I've been monetizing since Call it late August, early September. So we kind of, it'll be three months of monetization, and I would imagine it somewhere around 50,000 or so, so it's a good run rate.”
McCormick: Not Boring investment syndicate has about 500 limited partners
“There's about 500 LPs in the syndicate.”
McCormick: Syndicate deal sizes grew from $100,000 to over $200,000
“About a 100,000 each, a little bit more. Now it's 200 and that's two up to 50.”
McCormick: Works 60 to 70 hours weekly and avoids hiring for freedom
“Freedom, and, you know, maybe at some point it stagnates, and I, the revenue doesn't keep going up, and the audience size doesn't keep going up, but the fact that I get to do, like, do this on my own schedule, and it's 60, 70 hours a week, it's a ton of work, …”