Noom
company on 7 shows · 10 statements across 4 episodes · said 51 times in 12 episodes since 2020
How I Built This 29 
20VC 12 
Founder's Journal 3 
Lenny's Podcast 2 
My First Million 2 
the Startup Ideas Podcast 2 
the Pitch 1
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How I Built This 2920VC 12Founder's Journal 3My First Million 2Lenny's Podcast 2the Startup Ideas Podcast 2the Pitch 1
2025 5 mentions in 4 episodes 1 per episode
- 20Product: Should We Kill the PM Role Entirely | How Does Product Design Change Most in a World of AI | How Do Monzo Build Product Today: What Works, What Does Not | Why Most Product Sucks and What Makes Truly Great Product
- 20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky
- 20Product: Why Most CPOs are Bad | Why You Do Not Need PMs in a World of AI | Why the Design Stage is Dead and How to Use Vibe Coding to Replace It | The Three Roles All Founders End Up Firing on Repeat with Jason James @ Tezi
- Aura Finance: Chasing the Ghost of Mint
- every mention in 2025, scene by scene →
2024 13 mentions in 4 episodes 3 per episode
- Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204 · 20VC with Harry Stebbings
- How to Get Your First 1,000 Users
- Matt Lerner: How to Hire Growth Leaders and Teams and Why in a World of AI | E1159 · 20VC with Harry Stebbings
- The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas
- every mention in 2024, scene by scene →
2023 1 mention in 1 episode
2022 30 mentions in 2 episodes 15 per episode
every mention on every show, scene by scene, with the transcript →
10 statements about Noom, every show
Carter: Noom's Onboarding Flow Contains Over 100 Screens Taking 20+ Minutes
“New, right? Which has more than a hundred screens in its onboarding flow, or at least the version of the onboarding flow I've gone through, right? It's got so much personalization that everybody probably gets a slightly different adventure through their onboar…”
Lerner: B2B companies should adopt consumer-style multi-step onboarding funnels
“If you go to some of these sites like Calm or Noom, they have these long convoluted onboarding flows that do a really good job of roping people in Getting them through the whole kind of information journey and building intent. And that's a neat thing because i…”
Noom was the fourth app on the Android app store
“He said, Noom's first product, way before my time, was the fourth app in the Android store when it launched, and as a result, got a lot of organic downloads. Artem had a connection at Google at the time, which helped getting placed.”
Jeong: Traditional healthcare functions merely as reactive "sick care management"
“He always told patients to make sure that they have a healthy lifestyle. But Like, majority of patients develop the conditions, and he has to do, in other words, sick care management. So, he left a very big question to me that, why? Why are the societies point…”
Jeong: Calorific became a top downloaded app within three months with zero marketing
“We literally launched the Colorific with no marketing budget. We just, we were probably naive by then. We launched the product. We firmly believe that if the product is good, people will somehow just download it. And matter of fact, the Colorific actually rece…”
Noom co-founder: True empathy cannot be recreated by computers
“Empathy cannot be made up. Empathy cannot be recreated by computer.”
Jeong: Paywalls filter uncommitted users and yield higher-quality behavioral data
“We had a moment that we need to put the price, price wall. That is the way we can weed out who are not ready to commit for adopting healthy behavior, and that is the way also, as we are a product company, we can actually gather, gather higher quality data in o…”
Jeong: Noom subscriptions can now be canceled online in three clicks
“So matter of fact, we invested a ton into that the opportunity, and now the 100% self-cancellation is right there. You can, you have three clicks, then you can cancel that.”
Jeong: Strict diets fail after two weeks, triggering yo-yo behaviors
“The thing is, if we limit our users, there's enough study in our own, from our experience, if we limit our users, do this, not that, they may work for maybe two weeks, but it Cannot work more than that, and that create, as we know, and which make me sad, yo-yo…”
Noom changed its "red" food category to orange to prevent user misconceptions
“By the way, we actually wanted to update our food color system from red to orange. The reason is, because we use the red, people associate the red color that means, oh, this is bad, this is warning, blah, blah. It's not true. Red category food is is we need to…”