Noom changed its "red" food category to orange to prevent user misconceptions
Saeju Jeong · Noom: Saeju Jeong · Aug 8, 2022 · at 1:04:49
Saeju Jeong, co-founder and CEO of Noom, discusses how user psychology led the company to adjust the visual design of its food categorization system.
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“By the way, we actually wanted to update our food color system from red to orange. The reason is, because we use the red, people associate the red color that means, oh, this is bad, this is warning, blah, blah. It's not true. Red category food is is we need to pay attention in terms of volume. We don't want to ban any. The thing is, you need to be moderated, and especially red category food, but unfortunately, red color coding is sending a wrong signal the message to our users, so we actually are free to call it to orange. By the time that you listen, it might be already orange”
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