Jeong: Paywalls filter uncommitted users and yield higher-quality behavioral data
Saeju Jeong · Noom: Saeju Jeong · Aug 8, 2022 · at 55:28
Saeju Jeong, co-founder of Noom, discusses the decision in 2016 to completely abandon Noom's free tier in favor of a paid subscription model.
0:00 / 0:21exact quote · 21.2s
720p mp4 · rendered on demand · StarZero watermark
“We had a moment that we need to put the price, price wall. That is the way we can weed out who are not ready to commit for adopting healthy behavior, and that is the way also, as we are a product company, we can actually gather, gather higher quality data in order to build a better product.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Saeju Jeong
Noom co-founder: True empathy cannot be recreated by computers
“Empathy cannot be made up. Empathy cannot be recreated by computer.”
Jeong: Noom subscriptions can now be canceled online in three clicks
“So matter of fact, we invested a ton into that the opportunity, and now the 100% self-cancellation is right there. You can, you have three clicks, then you can cancel that.”
Jeong: Traditional healthcare functions merely as reactive "sick care management"
“He always told patients to make sure that they have a healthy lifestyle. But Like, majority of patients develop the conditions, and he has to do, in other words, sick care management. So, he left a very big question to me that, why? Why are the societies point…”
Jeong: Strict diets fail after two weeks, triggering yo-yo behaviors
“The thing is, if we limit our users, there's enough study in our own, from our experience, if we limit our users, do this, not that, they may work for maybe two weeks, but it Cannot work more than that, and that create, as we know, and which make me sad, yo-yo…”