Jeong: Calorific became a top downloaded app within three months with zero marketing
Saeju Jeong · Noom: Saeju Jeong · Aug 8, 2022 · at 44:43
Noom co-founder Saeju Jeong details the rapid organic growth of their calorie-tracking app Calorific following their pivot away from CardioTrainer.
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“We literally launched the Colorific with no marketing budget. We just, we were probably naive by then. We launched the product. We firmly believe that if the product is good, people will somehow just download it. And matter of fact, the Colorific actually received a ton of downloads. It became a top downloaded application within three months right after we launched.”
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