Generative Engine Optimization
topic on 7 shows · 13 statements across 8 episodes
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13 statements about Generative Engine Optimization, every show
Kompalli: Mass-publishing AI content to manipulate LLM search rankings will fail
“I don't think that will succeed. It's a bad approach from a technical standpoint, because I think these labs and LLMs will figure it out pretty soon.”
Romo: Helios Reaches GEO in Eight Hours Cheaper Than Falcon Heavy
“Helios gets them to their same, same place they want to go the same day to launch eight hours later. And it's cheaper than a Falcon Heavy, more expensive than Falcon Nine, obviously, because they need to play for, pay for that and the Helios”
Romo: Satellite life extension will never be useful in LEO
“There are some companies that are working on life extension. That's useful in GEO, where satellites are really expensive, and so therefore we should extend their life a little bit. Never gonna be useful in LEO. It's not a, LEO, just replace it. It's easy to ge…”
Romo: MEO and GEO defense requires rapid spacecraft mobility, not proliferation
“The problem is that when you look at the volume of LEO compared to the volume between LEO and GEO MEO and GEO are a million times better, literally a million times bigger than LEO. So if you're going to have that same strategy of proliferation of, hey, there's…”
Jason Lemkin: Generative Engine Optimization AI software is snake oil
“I view the pro what there is a category of snake oil AI of which geo is one of them. Okay. And I'll tell you why it's snake oil. And it's gonna die in 26 or 27.”
Diao: Traditional SEO automatically drives traffic from generative AI engines
“If you do the things that are good for SEO traditionally, you're going to benefit from it. From GEO. And that's already been proven by many companies who already start to get a lot of organic traffic from generative engines, even without optimizing for those m…”
Schneider: GEO is overhyped because AI is not cannibalizing Google search
“I think it's hype, right? And here's the reason, okay? There's still more searches happening on Google. Like, people aren't stopping searching on Google. It's just like, it's basically like, if you think about the graphs going up, like, searches on Google are …”
Schneider: Only invest in GEO for products with long purchasing cycles
“The only reason that you should be investing in it is if the product that you're building has a purchasing decision time horizon that's long where people do research to understand what types of products are like are available and like the best for their specif…”
Schneider: GEO works best for local services and B2B software
“There's two customer types that I, the data I've seen that like we've seen like have success with this. One is local businesses that are service businesses. So something that you don't make a purchase of often. So think like roofing, think like you know, anyth…”
Sloan: Generative Engine Optimization shifts marketing from clicks to answers
“Where SEO was looking for clicks and links, that was our whole strategy. What we're calling GEO, Generative Engine Optimization, is looking for answers. So we have to reorient our content strategy around what are the prompts and what are the answers that peopl…”
Spahr: Generative engine optimization relies heavily on traditional SEO authority metrics
“GEO takes its cues from SEO, and so search engine optimization has a variety of ways of telling just how authoritative a link is and how meaningful it is, and that's the current way in which we're measuring a lot of the generative engine optimization scores, i…”