Generative Engine Optimization

also referred to as: geo

4 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Sep 12, 2025 by Cody Schneider · across every show →

Everything said about Generative Engine Optimization, oldest first

Sep 12, 2025 positive
Assertion Not checkable as stated
Schneider: AI search referral traffic can achieve 40% conversion rates
“I've seen like 40%.”
Cody Schneider Sep 12, 2025 ▶ 5:04 AI Search is PRINTING (ChatGPT, GEO & Perplexity)
Sep 12, 2025 neutral
Insight
Schneider: Only invest in GEO for products with long purchasing cycles
“The only reason that you should be investing in it is if the product that you're building has a purchasing decision time horizon that's long where people do research to understand what types of products are like are available and like the best for their specif…”
Cody Schneider Sep 12, 2025 ▶ 2:15 AI Search is PRINTING (ChatGPT, GEO & Perplexity)
Sep 12, 2025 positive
Insight
Schneider: GEO works best for local services and B2B software
“There's two customer types that I, the data I've seen that like we've seen like have success with this. One is local businesses that are service businesses. So something that you don't make a purchase of often. So think like roofing, think like you know, anyth…”
Cody Schneider Sep 12, 2025 ▶ 5:11 AI Search is PRINTING (ChatGPT, GEO & Perplexity)
Sep 12, 2025 bearish
Opinion
Schneider: GEO is overhyped because AI is not cannibalizing Google search
“I think it's hype, right? And here's the reason, okay? There's still more searches happening on Google. Like, people aren't stopping searching on Google. It's just like, it's basically like, if you think about the graphs going up, like, searches on Google are …”
Cody Schneider Sep 12, 2025 ▶ 1:02 AI Search is PRINTING (ChatGPT, GEO & Perplexity)
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