Generative Engine Optimization
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Sep 10, 2025 by Sydney Sloan · across every show →
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Sep 10, 2025 neutral
Sloan: Generative Engine Optimization shifts marketing from clicks to answers
“Where SEO was looking for clicks and links, that was our whole strategy. What we're calling GEO, Generative Engine Optimization, is looking for answers. So we have to reorient our content strategy around what are the prompts and what are the answers that peopl…”