Friction
topic on 6 shows · 6 statements across 6 episodes
We Live to Build 
Lenny's Podcast 
Capital Allocators 
the a16z Podcast 
All-In 
20VC
6 statements about Friction, every show
Welser: Humans psychologically require friction and struggle to find happiness
“From a psychological standpoint, that's kind of problematic because we require friction in our lives, which is why people will say, oh my gosh, I've got, you know, that person has everything. They have all the money. They've got all the house. They've got all …”
Lerner: Introducing onboarding friction often yields higher quality customers
“So a lot of times you'll get the best customers in situations where you're actually introducing friction into the funnel.”
Balfour: Adding good friction often outperforms reducing friction for down-funnel engagement
“I think a lot of people are taught to always reduce, reduce, reduce friction, but actually oftentimes the right thing to do is to add the right amount of friction to, you know, create, create those experiences and those right engagement metrics down funnel”
Lütke: Reducing friction drives entrepreneurship more than passing laws or policies
“Friction shapes the world so much more than, like, what laws, or what policies is anyone gonna pass to cause more entrepreneurship?”
Clear: Minor friction or cue visibility changes behavior entirely
“If you add a little bit of friction, or if you make it a little more obvious, or a little less obvious, the behavior changes entirely”