friction
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 5, 2023 by Brian Balfour · across every show →
Everything said about friction, oldest first
Oct 5, 2023
Balfour: Adding good friction often outperforms reducing friction for down-funnel engagement
“I think a lot of people are taught to always reduce, reduce, reduce friction, but actually oftentimes the right thing to do is to add the right amount of friction to, you know, create, create those experiences and those right engagement metrics down funnel”