Insight
Clear: Writing weekly on a topic for years makes one an expert
“You can become an expert by writing about something every week, because once you get two or three years in, It's like, yeah, actually, it turns out there are very few people who've written a hundred articles on habits, and so you learn a lot along the way”
Opinion
Clear: Most 'how-to' books only explain 'what-to' or 'why-to'
“Most how-to books are not actually how-to. They're what-to. They're what you should want or why-to.”
Opinion
Clear: Modern creators risk becoming disconnected ivory tower academics
“I think there is a potential danger in these kind of new age content creators becoming sort of new versions of academics in an ivory tower where you just share ideas all day but you don't actually have to implement them”
Disclosure
James Clear: Core research method is 'curating the curators' for consensus
“For me, the best strategy that I have so far is to essentially curate the curators. So I try to find people who are trusted sources in each domain, and then I use them as my proxy to say they're going to act as my experts, and if they say this is more or less …”
Insight
James Clear: Creators must prioritize volume before intensity early on
“Well, I think you need to focus on volume before intensity. And what I mean by that is early on, it's kind of like in the gym. If you just roll into the gym the first day, and you try to squat 500 pounds, it's not going to go very well. But if instead, you jus…”
Insight
Clear: Creators should never hoard ideas and lead with their best
“Every interaction, you should always lead with the best idea that you have at the time... Never save your best idea for the next week. And I think that idea of like never save your best thing, always send it out to the audience. That kind of serves you well. L…”
Insight
Clear: Minor friction or cue visibility changes behavior entirely
“If you add a little bit of friction, or if you make it a little more obvious, or a little less obvious, the behavior changes entirely”
Insight
Clear: A habit must be established before it can be improved
“And I think that this is like a deep truth about habits that people often overlook, which is a habit must be established before it can be improved. It has to become the standard in your life before you can scale it up and optimize it into something more.”
Insight
James Clear: True behavior change is fundamentally identity change
“And the idea is that ultimately true behavior change is really identity change.”
Insight
Clear: Every daily action casts a vote for your desired identity
“And I think this links directly to our habits because every action you take is like a vote for the type of person you want to become.”
Insight
Clear: Implementing ideas in practice guarantees better writing and advice
“There are many fewer people who can actually do it, who implement the ideas, and so by practicing them, you set a really high bar for truth, and you probably guarantee that the ideas will be better when you do share them and write about them.”
Insight
James Clear: Choosing what to consume directly shapes your future thoughts
“Almost every thought that you have is downstream from what you consume. And so when you are choosing Who to follow on Twitter or Instagram or whatever. When you're choosing what books to read, what news station to watch, or what articles to read, you are choos…”
Insight
James Clear: Public writing offers far higher leverage than email communication
“Every time you spend a keystroke on an email, that's a keystroke that is only being sent to one person that if you had chosen to use that keystroke, writing a book or writing a tweet or writing an article, you could have reached 10,000 or a 100,000 or a millio…”
Insight
Clear: Controlling strategy and habits maximizes outcomes against uncontrollable luck
“What are the main levers or pillars of living a good life or of like driving our results in life, and I think habits are certainly one of them. I think Luck and randomness is certainly another piece. And then I think if we put a third one in, we would probably…”
Insight
Clear: Frame resolutions around building identity instead of chasing outcomes
“Rather than thinking exclusively about the result, Let's ask the question, who is the type of person that could achieve that result? And then let's try to focus on fostering and reinforcing that identity.”
Insight
James Clear: Success rarely stems from one factor, but failure can
“Success is rarely the result of one thing, but failure can be. So Sleeping eight hours a night is not going to make you successful on its own, but not sleeping at all can make the next day a failure. And so to say that it's the most important habit in my life …”
Insight
James Clear: Caring about getting details right puts you in the 90th percentile
“And in a way, I almost feel like that answer or that approach of just wanting to get it right, that alone can be enough to put you in like the 90th percentile of most industries.”
Insight
Clear: Working backward from ideal outcomes succeeds far more than conventional planning
“Most people do not work backwards from magic. They work forwards from the status quo. They work forwards from the desires of other people. They work forwards from the expectations of society. But if you really know what you want, and you think about the most m…”
Insight
Clear: Entrepreneurship does not require permission and waiting wastes years
“But entrepreneurship is not based around permission at all. So by waiting for someone to give me permission to start a business or to launch a product or to do the thing that I wanted to do, I lost years.”
Assertion Supported
Publishing twice weekly for three years yielded Clear's book deal
“And then for the next three years, I wrote a new article every Monday and Thursday. And that was really the habit that led to the growth of the site, that led to the growth of the business, that ultimately led to the book deal that became Atomic Habits.”
Insight
Clear: Nonfiction writing should follow a story, study, lesson framework
“Story study lesson. So you start with some kind of story to bring people in. You back it up with some piece of research, and then you have a practical lesson or takeaway.”
Insight
James Clear: Atomic Habits worked because low price points scale infinitely
“Atomic habits was the first thing that I ever sold that felt like this is in my wheelhouse. I'm good at doing it. I like doing it. I like that. It's a low price point and it's really accessible. It can scale essentially infinitely.”
Disclosure
James Clear: Grew subscriber base from 2,000 to 200,000 in two years
“When I started, there was a guy who had a popular fitness website and his audience, when I first came across him, he had like 20,000 subscribers and I had like 2000. So his audience, 10 times the size of mine. Two years later, his audience is about 20,000 subs…”
Insight
Clear: The brain automates behaviors to conserve energy regardless of intention
“Your brain is automating whatever it can to save energy and to conserve effort wherever possible, and so you're going to be building habits whether you want to or not”