FMCG
topic on 6 shows · 13 statements across 12 episodes
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13 statements about FMCG, every show
Shivakumar: FMCG industry talks constantly about innovation but actually has none
“In these industries, product mattered, innovation mattered. In FMCG, innovation didn't matter. They all talk about it, but there's no innovation.”
Rathi: Early Indian tech leaders mistakenly treated software like predictable machinery
“I think in India, when we were in 2010, et cetera, even those different people who needed to come together to build, like say e-commerce they would come from, say, FMCG, or they would come from manufacturing, and so on. And what they would have seen in their j…”
Biyani: Indian FMCG retail data for August 2023 dropped 12% year-over-year
“The data of FMCG which came in for August, It was quite disappointing. It was showing 11 month, 11% lower than last month, and even year to year, it was around 12, 13% lower.”
Shamani: Cluttered consumer categories require either aspiration or education
“So every time you're going to build a brand, which is in a cluttered category, you can either build it by aspiration or education. So you can either aspire people for your product to buy them that your product significantly better value, or you can educate the…”
Goenka: D2C brands launch at under one-tenth of legacy FMCG costs
“The same number of hundred to 150 CR that I was talking about, you know, you land up spending probably less than one 10th of that now, right?”
Suhail Sameer: Tech testing requires 90% product readiness compared to 50% in FMCG
“Here, if you launch a bad product, it can very quickly sort of erode trust, right? And I think that's something I had to sort of consciously learn. 90% right is okay, but unlike my previous sort of roles where 50% right is okay to test in the market, it's a ve…”
Gautam Baid: Indian IT, Pharma, and FMCG Created Wealth in 2009–2013 Bear Market
“During the 2009 to 2013 bear market in India, investors in IT services, pharmaceuticals, and FMCG made a lot of wealth for themselves”
Local brands drove 50% of global FMCG growth in 2020
“Last year, for the very first time, 50% of global FMCG growth was driven by local brands as compared to global brands.”
Tian: Rapid brand turnover prevents strong consumer goods companies in China.
“There's very few good FMCG or fast-moving consumer good companies in China. You see the brand turnover, at least outside of the prestige or luxury space, is very fast.”
Mariwala: Only one or two in ten FMCG product launches succeed
“And in FMCG, you know, globally, one or two out of 10, ah, launches succeed.”
Jhina: Indian food staples will increasingly become processed as GDP rises
“As, you know, GDP per capita goes up, as the country becomes richer, more and more staples will become, you know, processed, et cetera.”
Distribution Is the Single Biggest Variable Driving Traditional FMCG Sales
“Usually whenever you make a multivariate of sales, right? That basically the outcome is sales, but all variables are basically affecting sales. The biggest coefficient or biggest variable Is of distribution. Then you have trade, then you have media, and then y…”