Goenka: D2C brands launch at under one-tenth of legacy FMCG costs
Abhishek Goenka · The PLAYBOOK To Win The D2C Market Ft. Abhishek Goenka, Head & CIO RPSG Capital Ventures · Nov 28, 2022 · at 8:09
Abhishek Goenka, CIO of RPSG Capital Ventures, contrasts modern direct-to-consumer iterative launch economics against traditional multi-year FMCG offline rollouts in India.
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“The same number of hundred to 150 CR that I was talking about, you know, you land up spending probably less than one 10th of that now, right?”
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