FMCG

“Usually whenever you make a multivariate of sales, right? That basically the outcome is sales, but all variables are basically affecting sales. The biggest coefficient or biggest variable Is of distribution. Then you have trade, then you have media, and then y…”

“As, you know, GDP per capita goes up, as the country becomes richer, more and more staples will become, you know, processed, et cetera.”

“And in FMCG, you know, globally, one or two out of 10, ah, launches succeed.”

“During the 2009 to 2013 bear market in India, investors in IT services, pharmaceuticals, and FMCG made a lot of wealth for themselves”

“Here, if you launch a bad product, it can very quickly sort of erode trust, right? And I think that's something I had to sort of consciously learn. 90% right is okay, but unlike my previous sort of roles where 50% right is okay to test in the market, it's a ve…”

“The same number of hundred to 150 CR that I was talking about, you know, you land up spending probably less than one 10th of that now, right?”

“In these industries, product mattered, innovation mattered. In FMCG, innovation didn't matter. They all talk about it, but there's no innovation.”