Mariwala: Only one or two in ten FMCG product launches succeed
Harsh Mariwala · Marico Limited founder on Sustainability, Growth and Hiring ft. Harsh Mariwala · Jul 19, 2021 · at 18:58
Harsh Mariwala, founder of Indian consumer goods giant Marico, discusses handling product innovation failure rates in the FMCG sector.
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“And in FMCG, you know, globally, one or two out of 10, ah, launches succeed.”
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