Prediction certainty 4/5 debate potential 2/5

Goenka: The scarcity of Indian D2C unicorns will change within two years

Abhishek Goenka · The PLAYBOOK To Win The D2C Market Ft. Abhishek Goenka, Head & CIO RPSG Capital Ventures · Nov 28, 2022 · at 32:05

Abhishek Goenka, Head of RPSG Capital Ventures, addresses the disparity between India's numerous tech unicorns and its very few D2C unicorns.

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“Probably this is the reason why, you know, we haven't seen and heard you know, too many D to C unicorns, but I'm quite certain in the next couple of years, this thing would change.”

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More from Abhishek Goenka

Opinion
Goenka: 25-Year-Old Consumers Have Significantly Lower Legacy Brand Loyalty
“I don't think so. Someone, you know, who's 25 years of age today kind of relates to, you know, the age old brands in the same way that let's say we, or let's say our parents used to kind of related to, right? So that loyalty level is really low.”
Abhishek Goenka Nov 28, 2022 ▶ 8:51 The PLAYBOOK To Win The D2C Market Ft. Abhishek Goenka, Head & CIO RPSG Capital Ventures
Insight
Goenka: Consumer brands are not disruptive stories that change the world
“Technically look, a consumer brand is not a disruptive story as such. Just think about it logically. It is not going to change the face of the earth. Right. But a typical tech company, if it kind of comes into play, it is a disruptive story.”
Abhishek Goenka Nov 28, 2022 ▶ 31:24 The PLAYBOOK To Win The D2C Market Ft. Abhishek Goenka, Head & CIO RPSG Capital Ventures
Insight
Goenka: D2C founders must exhaust a hero product's growth before expanding
“We always advise our portfolio founders be really good at something. Unless or until you're seeing a glass ceiling in that particular product, do not go and expand to something else.”
Abhishek Goenka Nov 28, 2022 ▶ 35:59 The PLAYBOOK To Win The D2C Market Ft. Abhishek Goenka, Head & CIO RPSG Capital Ventures
Insight
Goenka: D2C brands launch at under one-tenth of legacy FMCG costs
“The same number of hundred to 150 CR that I was talking about, you know, you land up spending probably less than one 10th of that now, right?”
Abhishek Goenka Nov 28, 2022 ▶ 8:09 The PLAYBOOK To Win The D2C Market Ft. Abhishek Goenka, Head & CIO RPSG Capital Ventures
Disclosure
Goenka: Only one of RPSG Capital's twelve portfolio companies has failed
“Actually just one. So even this company that I'm talking about, this probably just set the company back by, as I told you about nine to 10 months, the company eventually did really well for us. And this is one of the companies that we exited recently and we ma…”
Abhishek Goenka Nov 28, 2022 ▶ 26:42 The PLAYBOOK To Win The D2C Market Ft. Abhishek Goenka, Head & CIO RPSG Capital Ventures
Disclosure
Goenka: RPSG Capital has delivered 60-70% IRR on its deployed capital
“So overall, I think from a fund return perspective, we've consistently been, you know, north of about 60 to 70% in terms of IRA, you know, with a two elements exit you know, we've already returned about one third of, you know, the capital deployed that we've d…”
Abhishek Goenka Nov 28, 2022 ▶ 27:54 The PLAYBOOK To Win The D2C Market Ft. Abhishek Goenka, Head & CIO RPSG Capital Ventures
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