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FMCG

2 statements across 1 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Oct 7, 2023 by Raj Shamani · across every show →

Everything said about FMCG, oldest first

Oct 7, 2023
Insight
Shamani: Cluttered consumer categories require either aspiration or education
“So every time you're going to build a brand, which is in a cluttered category, you can either build it by aspiration or education. So you can either aspire people for your product to buy them that your product significantly better value, or you can educate the…”
Raj Shamani Oct 7, 2023 ▶ 2:07:00 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023 bearish
Assertion Partly supported
Biyani: Indian FMCG retail data for August 2023 dropped 12% year-over-year
“The data of FMCG which came in for August, It was quite disappointing. It was showing 11 month, 11% lower than last month, and even year to year, it was around 12, 13% lower.”
Kishore Biyani Oct 7, 2023 ▶ 47:44 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
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