B2C

topic on 9 shows · 20 statements across 20 episodes

Founder's Journal Startup Acquisition Stories Startups For the Rest of Us Lenny's Podcast the Neon Show the Startup Ideas Podcast A Product Market Fit Show Top Founders 20VC

20 statements about B2C, every show

STARTUP IDEAS Assertion Supported
Miller: Y Combinator's ratio of B2B to B2C startups has skyrocketed
“If you look at the YC splits right now when I was working with YC when I was at AWS compared to now, the ratio of B to B versus B to C has skyrocketed. Like there's just not as many B to C companies in these incubators getting built.”
Ali K. Miller Aug 12, 2026 ▶ 39:47 My top secrets to running an AI Agent Workforce
Carlson: 10% of B2C consumers destroy efficiency and can kill startups
“90% of consumers are pretty easy to handle. And then 10% of consumers absolutely obliterate your efficiency and nearly shut you down.”
Brett Carlson Oct 2, 2025 ▶ 18:27 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Khan: Bootstrapped B2C Startups Require Rare External Events to Win
“I believe that my journey is an example of what an otherworldly event you need to happen to actually help you win in that space as a bootstrapped founder.”
Zamir Khan Sep 9, 2025 ▶ 10:04 Episode 794 | From Struggling Side Project to Life-Changing SaaS...
Ian Blair: $100M B2C brands get famous while B2B equivalents remain unknown
“Because if you're like a hundred million dollar B to C company, like everyone in America knows who you're at, who you are. If you're a hundred million dollar, like B to B company, no one knows who you are.”
Ian Blair Nov 20, 2024 ▶ 18:53 How Ian Blair Jumped From Building Apps to Selling Laundry Sauce With Acquire.com
STARTUPS FOR THE REST OF US Prediction Not checkable as stated
Walling: Subscription fatigue will hit B2C but not B2B SaaS
“Subscription fatigue will continue to be a thing in B to C, but it will not be a big deal with B to B.”
Rob Walling Jan 23, 2024 ▶ 6:55 Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024
Bakour: B2C Apps Face Harder Early MRR Milestones Than B2B SaaS
“You're like struggling so hard to get people to pay like five dollars a month for an app. Meanwhile, businesses could be like, 40 dollars a month easily for like a SaaS thing or whatnot. Which also makes it really hard to get past that first, like a hundred MR…”
Yahia Bakour Jan 9, 2024 ▶ 3:19 Startup Acquisition Stories with Yahia Bakour, Co-founder of Stock Alarm
20VC Opinion
Prince: B2C consumer software markets are far more random than B2B
“So the B to C stuff, that just feels, that's, that seems far, far more random.”
Matthew Prince Oct 24, 2023 ▶ 22:36 Harry debates Cloudflare CEO Matthew Prince: "Should startups target niche markets?" · 20VC with Harry Stebbings
B2C market performance is often a leading indicator for B2B
“B to C is often very much a leading indicator for B to B.”
Stephen Ngo May 15, 2023 ▶ 2:55 Pricing and monetization in a downturn (and beyond)
Qu: B2C products must be product-led because low LTV cannot support sales
“In B to C product, when you think about Facebook, when you think about a lot of the products you use every day as an end consumer, it's always by default product-led growth because there's no sales team email. The LTV of the product doesn't support that.”
Hila Qu Apr 2, 2023 ▶ 8:15 The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Lieberman: Building B2B is easier than B2C because businesses pay more easily
“I generally believe that it's easier to build a B to B business than a B to C business. I generally believe that getting businesses to pay for things is easier than consumers.”
Alex Lieberman Mar 7, 2023 ▶ 43:42 The Story of Sam Zemurray is Bananas
Pujji: Validating B2B startups is easier than B2C via direct pitching
“And so that's the one thing about B to B that I think is beautiful is you can just get on the phone and start pitching people. You see their reactions, you get their feedback. It's in some ways it's way easier than B to C.”
Jesse Pujji Feb 21, 2023 ▶ 31:34 Takeaways from Rihanna’s Career & How to Test Your Business Ideas
Walling: TinySeed avoids B2C SaaS due to high churn and low pricing
“Like B to C is always on the edge, and we kind of never do it because the churn's too high and the price point's too low.”
Rob Walling Feb 9, 2023 ▶ 7:16 Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestrea...
20VC Opinion
Hila Qu compares B2B data infrastructure to a 'kindergarten level'
“B to B. The data situation is in general, much worse. I would say B to B is almost like kindergarten level. If B to C is third grade level in terms of data foundation.”
Hila Qu Jan 18, 2023 ▶ 45:01 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Dialogue beat telemedicine rivals by focusing exclusively on B2B from day one
“All of the other companies started as B to C. They focused a lot on B to C. They saw our success in B to B, and then they kind of had a double strategy of doing B to C and B to B at the same time. And I think that one of the reasons why we were successful in b…”
Cherif Habib Nov 15, 2022 ▶ 28:54 How to Create a New Market | Cherif Habib, Founder of Dialogue (IPO: TSX) · PMF Show
LENNY'S PODCAST Assertion Not checkable as stated
Hoover: More B2B companies do well on Product Hunt than B2C
“Some people, they ask me, hey, like, I don't know, is Product Hunt, like, Do B to B companies do well there? And I'm like, yeah, like probably more B to B companies than B to C companies actually.”
Ryan Hoover Aug 7, 2022 ▶ 28:48 How to launch and grow your product | Ryan Hoover of Product Hunt and Weekend Fund
Walling: Bootstrappers should avoid B2C subscriptions due to high churn
“Like, I just am so bullish on B to B and really bearish on B to C. Not only because I've owned, I think, two or three products or companies, one was an e-com site, that served consumers, but because every B to C company, specifically a subscription company tha…”
Rob Walling Jan 31, 2022 ▶ 44:50 Episode 588 | In Which Courtland Allen and I Cover a Lot of Startups Topics
NEON SHOW Insight
Garg: B2B is restricted to tech differentiation or commoditized cash flow
“In B to B business, you're just probably restricted to either running a cash flow business, Or a very technologically differentiated business versus a B to C where there are 10 or 15, 20 things that you can do to create anything anywhere.”
Ankit Garg Sep 27, 2021 ▶ 14:48 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
NEON SHOW Insight
Rajaram: B2C Startups Require Nonstop Fundraising Compared to B2B
“BTC ones need a lot more capital to play out, which means that the founders themselves need to first understand that. And understand that fundraising is a, is not a seasonal job. It's an everyday job. I mean, you've got to be constantly fundraising in some of …”
Vishesh Rajaram Aug 24, 2020 ▶ 28:59 Vishesh Rajaram, Speciale Invest on investing in seed-stage deep tech startups
STARTUPS FOR THE REST OF US Assertion Not publicly verifiable
Allen: Indie Hackers B2B products average 4x more revenue than B2C
“I think on Andy hackers, we did an analysis like a year ago and our product directory, we have like thousands of people's products with the revenue numbers. The ones that were B to B were making on average four times more revenue. And the ones that were B to C…”
Courtland Allen Apr 16, 2020 ▶ 8:32 Bonus Episode: What Courtland Allen Has Learned Interviewing 155 Startup Founders
TOP FOUNDERS Disclosure
Rosenshine: Outleads primarily serves B2C verticals rather than B2B
“If you look at the verticals, it's definitely, we have a lot of clients that are B to C. So like anything in auto as well, real estate, you know, those, and those are all B to C companies. They're not B to B. B to B is actually not a very strong vertical for u…”
Doran Rosenshine Jul 8, 2019 ▶ 7:42 1444 Retarget Based Off Who Called Your Company, $1.5m in ARR, 45 Customers

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