B2C

5 statements across 5 episodes · 1 bullish · 3 bearish · 3 people on the record · first statement Apr 16, 2020 by Courtland Allen · across every show →

Everything said about B2C, oldest first

Apr 16, 2020 neutral
Assertion Not publicly verifiable
Allen: Indie Hackers B2B products average 4x more revenue than B2C
“I think on Andy hackers, we did an analysis like a year ago and our product directory, we have like thousands of people's products with the revenue numbers. The ones that were B to B were making on average four times more revenue. And the ones that were B to C…”
Courtland Allen Apr 16, 2020 ▶ 8:32 Bonus Episode: What Courtland Allen Has Learned Interviewing 155 Startup Founders
Jan 31, 2022 bearish
Opinion
Walling: Bootstrappers should avoid B2C subscriptions due to high churn
“Like, I just am so bullish on B to B and really bearish on B to C. Not only because I've owned, I think, two or three products or companies, one was an e-com site, that served consumers, but because every B to C company, specifically a subscription company tha…”
Rob Walling Jan 31, 2022 ▶ 44:50 Episode 588 | In Which Courtland Allen and I Cover a Lot of Startups Topics
Feb 9, 2023 bearish
Insight
Walling: TinySeed avoids B2C SaaS due to high churn and low pricing
“Like B to C is always on the edge, and we kind of never do it because the churn's too high and the price point's too low.”
Rob Walling Feb 9, 2023 ▶ 7:16 Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestrea...
Jan 23, 2024 bullish
Prediction Not checkable as stated
Walling: Subscription fatigue will hit B2C but not B2B SaaS
“Subscription fatigue will continue to be a thing in B to C, but it will not be a big deal with B to B.”
Rob Walling Jan 23, 2024 ▶ 6:55 Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024
Sep 9, 2025 negative
Insight
Khan: Bootstrapped B2C Startups Require Rare External Events to Win
“I believe that my journey is an example of what an otherworldly event you need to happen to actually help you win in that space as a bootstrapped founder.”
Zamir Khan Sep 9, 2025 ▶ 10:04 Episode 794 | From Struggling Side Project to Life-Changing SaaS...
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