Attribution

“With attributions, there is a lot of, like, business use cases that are so specific to how you run your business, to, like, intricacies of how you think about doing marketing, et cetera, that building a solution that works for everyone just is not enough.”

“I think pipeline numbers and attribution, I think attribution and the whole discussions around attribution is complete bullshit.”

“Like if you try to rush into an outcome-based pricing model, but cannot prove attribution, you will fail.”

“I'm very anti-attribution in general. Like, I think we get into problems where we say, oh, this is a marketing-attributed sourced deal versus a sales-attributed one. You end up making local maxima decisions as opposed to saying, all right, how do we maximize t…”

“The issue for most companies is in this incorrect assumption that The data that is provided through paid channels allows you to have full end to end understanding of like attribution, which is wrong. It's never been that way.”

“Apple basically deprecated what is called a device identifier that many companies use for marketing tracking. This killed the ability to actually do attribution properly”

“LPs ask about attribution, because it's a very blunt instrument to try to understand how a team works”

“Attribution is the hardest part of the whole security ecosystem, like putting fingers on keyboards, that's what governments do.”