attribution

2 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement May 7, 2023 by Jonathan Becker · across every show →

Everything said about attribution, oldest first

May 7, 2023 negative

Insight

Paid channel data has never provided full end-to-end attribution understanding

“The issue for most companies is in this incorrect assumption that The data that is provided through paid channels allows you to have full end to end understanding of like attribution, which is wrong. It's never been that way.”

Jonathan Becker May 7, 2023 ▶ 21:46 Mastering paid growth | Jonathan Becker (Thrive Digital)

Jul 27, 2025 negative

Insight

Ramanujam: Rushing into outcome-based pricing without proving attribution causes failure

“Like if you try to rush into an outcome-based pricing model, but cannot prove attribution, you will fail.”

Madhavan Ramanujam Jul 27, 2025 ▶ 45:42 Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam

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attribution

Everything said about attribution, oldest first

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