attribution

also referred to as: attributions

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 2, 2026 by Michel Tricot · across every show →

Everything said about attribution, oldest first

Mar 2, 2026 negative
Insight
Standardized marketing attribution software fails due to highly specific company logic
“With attributions, there is a lot of, like, business use cases that are so specific to how you run your business, to, like, intricacies of how you think about doing marketing, et cetera, that building a solution that works for everyone just is not enough.”
Michel Tricot Mar 2, 2026 ▶ 21:31 He raised $150M with $0 revenue. Then hit $1M ARR in 4 months. | Michel Tricot, Co-Founder of Air... · PMF Show
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