attribution
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement May 28, 2025 by Kyle Norton · across every show →
Everything said about attribution, oldest first
May 28, 2025 negative
Norton: Channel Attribution Leads to Local Maxima Decisions Over Enterprise Value
“I'm very anti-attribution in general. Like, I think we get into problems where we say, oh, this is a marketing-attributed sourced deal versus a sales-attributed one. You end up making local maxima decisions as opposed to saying, all right, how do we maximize t…”