AdSense

“His goal was not to, again, he didn't care about the revenue. He cared that Google is involved in serving every single ad on the planet. Versus like making a making a business of like whatever billion or two billion or ten billion.”

“Jeff Dean borrows Phil and famously uses it to code up his implementation of AdSense in a week, because he's Jeff Dean.”

“If you're a creator today and you're not thinking about acquiring businesses and how to get equity and what's called distributing equity, where they keep paying you over time, you're making a huge mistake. If you are only living off of AdSense and you are only…”

“He also implemented the first version of AdWords, built AdSense, rewrote the core search pipeline five times, co-invented and implemented Bigtable MapReduce, TensorFlow, and Gemini.”

“If I were to guess how much this is making, I think a really conservative guess just from AdSense is around 30,000 dollars a month, but I really think it's probably closer to 50 or 60.”

“I think people are monetizing directories wrong. Like they're just putting AdSense. We saw one example of someone literally selling a book. The opportunity is actually to build software on top of these directories. So you use directories to get the traffic. Yo…”

“I would say the kind of range I give most people here is if you have a Western audience, if your audience is primarily English speaking in America, Canada, UK, Europe you're probably going to see a three dollar to 10 dollar or PM. So that's the amount you get …”

“I have YouTube Earn or AdSense enabled. I recently did it. I'm making about a hundred dollars a month. I actually, you can even see, like I, if I go to the Earn tab over here, I literally haven't even Put in my banking information.”

“Like to me, the value is in, like, I have a bunch of businesses that I run. And if I sort of plug it in the YouTube video, like that's going to be worth a hundred times more than, you know, the hundred bucks a month.”

“There's a really unique version of advertising when it comes to YouTube in that we are uploading and the platform will actually pay us without us having to interface with clients, without us having to build a media kit, without us having to pitch anyone, which…”

“I left Google in in 2006, and a lot of the infrastructure that makes Google's you know, revenue engine was acquired. You know, we bought a company called Applied Semantics for a hundred million bucks, or a hundred something million dollars at the time which ul…”

“My rule of thumb for YouTube is that your sort of brand integration money should be about 10 times what your AdSense money is.”

“The problem that you run into is if you're sending all of your ad inventory into only one exchange, like an AdSense or even the AdExchange, which is also owned by Google you're limited only to the demand that exists within those exchanges, right? And you're go…”