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AdSense

2 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Sep 28, 2016 by Nathan Putnam · across every show →

Everything said about AdSense, oldest first

Sep 28, 2016 positive
Insight
Putnam: Forcing multiple ad exchanges to compete in real-time increases publisher revenue
“The problem that you run into is if you're sending all of your ad inventory into only one exchange, like an AdSense or even the AdExchange, which is also owned by Google you're limited only to the demand that exists within those exchanges, right? And you're go…”
Nathan Putnam Sep 28, 2016 ▶ 4:58 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Oct 13, 2016 positive
Insight
Uyeda: Brand integrations should yield 10x your YouTube AdSense revenue
“My rule of thumb for YouTube is that your sort of brand integration money should be about 10 times what your AdSense money is.”
Ben Uyeda Oct 13, 2016 ▶ 7:44 EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda
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