The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 9,656 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Mobilewalla monitored swing state polling locations in real-time for campaign teams
“What we did for this particular party, who spent way less on, feet on the street than the other party, we were monitoring every polling booth, every polling location in a certain number of states, And we were telling the ground team who showed up to vote and w…”
Anindya Datta Aug 29, 2017 ▶ 24:26 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Disclosure
Chernis: Most Lately staff went unpaid for two years during cash crunch
“And so, but that also means most of my staff didn't get paid for the last two years.”
Kate Chernis Dec 29, 2020 ▶ 8:34 How Lately Hit $900k For Social Media Automation Tool Using AI, $7m valuation
Disclosure
Latka deceptively lists unconfirmed speakers to sell conference tickets
“What it said, if you go look at that particular part, it said confirmed and invited. They have been either confirmed or invited. And what I will tell you, as sales come in and I have more money to play with, the likelihood that I actually confirm all of them i…”
Nathan Latka Sep 14, 2016 ▶ 50:42 EP 417 SPECIAL: Warner Interviews Latka: Con Artist or Brilliant Genius?
Disclosure
Kahlow: 1Mind is building AI to replace all GTM roles
“We are building what we call go-to-market superhuman. So we are replacing all roles across go-to-market.”
Amanda Kahlow May 13, 2026 ▶ 1:11 How 1Mind Hit $1M in 3 Months Selling $100k AI Sales Agents
Disclosure
Oates Pays Event Speakers $250 For On-Stage Product Mentions
“Now I would literally text them. I see you're speaking speaking to at this event. Sweet. Trying to get some people to check out Ovation. If it comes up, we'd love you to mention us. I'll send you 250 bucks if you do. I would pay people to mention me on stage. …”
Zach Oates Nov 2, 2022 ▶ 15:16 Unlocking B2B Influencer Marketing: How I used $20k to get over $1M in ARR
Disclosure
Ong: Investment contract binds founder's future ventures to current equity split
“In our agreement, I made it this way, like, we made it this way, and we agree on it this way, which we agree is fair, is that if, let's say, she leaves this business and she starts another business, then what's gonna happen is that she, like, she went to split…”
Alaric Ong Apr 21, 2021 ▶ 22:31 Pay Dividends To Investors Before Startup Founder Gets Any Pay?
Disclosure
Mobilewalla tracked church attendance to segment evangelical voters in swing states
“So, so the definition we were given was, take a swing state like Florida, right? And there are like, whatever, 1400 evangelical churches. So to be an evangelical Christian, you need to have been observed in an evangelical church at least once a week for the pa…”
Anindya Datta Aug 29, 2017 ▶ 13:04 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Disclosure
Zuchlinski avoids scaling profitable marketing channels to prevent hiring staff
“When we find a profitable channel, I don't add more money into there. Just cause I said, I don't actually like hiring people that keeps me happy, keeps our team small, reduces communication overhead and keeps our customers happy too”
Gavin Zuchlinski Sep 26, 2016 ▶ 13:29 EP 429: SaaS w/ 16,000 Customers, 2007 Launched to Help Schedule, with CEO Gavin Zuchlinski
Disclosure
Ghadimi: VIP Motoring guarantees massive resale profits on exotic cars within a year
“We allow people to come in and purchase, let's say, a car that we're buying for half a million. We'll let them purchase it for 700,000, and we'll guarantee that we'll resell it somewhere around 1.2 million in the next year or so.”
Pejman Ghadimi Sep 19, 2016 ▶ 3:08 EP 422: $2.6M 2015 Free Cash Flow On Luxury Car Business
Disclosure
Ghadimi: We paid a €70,000 bribe to divert a Ferrari 488 allocation
“One of the things we did is the car was heading to Germany. So we have to bribe someone upwards of 70,000 euros. Just to allow the car to change routes and ultimately tell the client that they weren't going to get a car because of the mistake in exchange getti…”
Pejman Ghadimi Sep 19, 2016 ▶ 5:56 EP 422: $2.6M 2015 Free Cash Flow On Luxury Car Business
Disclosure
Latka avoids romantic relationships because they give others leverage over him
“This is one of the reasons, by the way, I don't have a relationship. It becomes very, if I have a relationship, it becomes obviously clear what I care about, whoever I'm with, right? And if people then know how to cater to whoever I'm with, it's actually a wea…”
Nathan Latka Sep 14, 2016 ▶ 35:26 EP 417 SPECIAL: Warner Interviews Latka: Con Artist or Brilliant Genius?
Disclosure
Rampton aims to monopolize payments and bankrupt rivals PayPal and Venmo
“You know, ultimately do want to monopolize it and put some of those guys out of business, obviously, or have them acquire us mainly put them out of business. We don't, our goal is not to be acquired.”
John Rampton Jun 6, 2016 ▶ 9:02 My Goal is To Put Them Out of Business (Paypal, Venmo). Will He Win? EP 262: John Rampton
Disclosure
Urban plans to raise venture capital without a pitch deck
“I'm going to raise money without a deck. I don't give a shit about a deck. It's like, here, you're, this is what we're doing right now. You're going to want to work with us. This is what we mean. this is what we want to do going forward. And people are …”
Ryan Urban Jun 3, 2016 ▶ 25:46 From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban
Disclosure
Turner: Swipeby Acquires Its Customers Exclusively Through Door-to-Door Sales
“And so we are exclusively selling door-to-door.”
Carl Turner Sep 1, 2026 ▶ 5:16 He Sells AI Door-to-Door. $3.5M ARR, 400% Growth, $0 Ads
Disclosure
Turner: Swipeby Targets a Series A Valuation Between $60M and $75M
“So what we're actually trying to land on where we are today is in the sixties to 75, right?”
Carl Turner Sep 1, 2026 ▶ 19:31 He Sells AI Door-to-Door. $3.5M ARR, 400% Growth, $0 Ads
Disclosure
Kahlow: 1Mind prices AI agents at six figures per role
“It's the cost of a human, so it's Six figures.”
Amanda Kahlow May 13, 2026 ▶ 5:51 How 1Mind Hit $1M in 3 Months Selling $100k AI Sales Agents
Disclosure
Kahlow: 1Mind replaced its sole human sales engineer with AI
“We have one sales engineer right now. And I literally last week told him, you know, your job is gone and you now need to maintain the brain of your superhuman.”
Amanda Kahlow May 13, 2026 ▶ 16:09 How 1Mind Hit $1M in 3 Months Selling $100k AI Sales Agents
Disclosure
Kahlow: 1Mind uses caching to minimize generative AI compute costs
“A hundred percent. We're Yes. Yes. We have found a way in the slot of caching. Like, there's a lot of multiple things that we can do to keep this down.”
Amanda Kahlow May 13, 2026 ▶ 22:37 How 1Mind Hit $1M in 3 Months Selling $100k AI Sales Agents
Disclosure
Superwall Customers Are Passing App Review Using Stripe Billing
“Like, so we have, we now have customers that are using super wall to build with Stripe. And they're just getting through app review, like, it's fine.”
Jake Moore Jun 19, 2025 ▶ 19:52 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Disclosure
Rush: Intentionally caps micro-SaaS tools at $100k MRR to avoid enterprise bloat
“Basically the way, I do is I start, I get to fifth decade, then I pose, then I come back and I get a hundred K then I pose and go to other tools. And I basically don't want to go farther than a hundred K because then it becomes a product that will require me t…”
John Rush Jun 12, 2025 ▶ 20:29 Bootstrapper Hits $3.5m, 0 Team Members using new 3x Growth Formula
Disclosure
Lemlist hired early videographers and delayed hiring salespeople until $1M ARR
“We had a team of up to 10 people in the video team out of a hundred, out of 80 to a hundred people and that was a significant investment compared to most of the SaaS companies that you see. Even at the beginning of the company, I think it was the second or the…”
Kevin Moenne-Loccoz Jun 18, 2024 ▶ 9:58 Lemlist Product Genius Shares Strategy, $23,000,000 in Sales (ARR), No Outside Funding
Disclosure
Robinson paid himself $4 million from Retention.com last year
“I paid myself four million dollars last year”
Adam Robinson Apr 30, 2024 ▶ 10:40 Was my $22m ARR bootstrapped good enough? I felt pressure to be a unicorn, tried, and failed miserably
Disclosure
Giloff: ShipIt's existing investors refused $600k bridge and advised bankruptcy
“I went to my investors and I was like, Hey guys, we have a problem. We don't have a term sheet anymore. But I made out a plan. I need 600 K to do all the changes I need. I need to close Mexico operation. I need to fire people, pay their money. So I need that a…”
Alan Giloff Aug 24, 2023 ▶ 10:30 eCommerce SaaS hits $13m 2021 GMV, How He's Hedged Chile Interest Rates, Macroeconomic Headwinds
Disclosure
Maruthavanan: Upekkha Threatened to Expel SocialPilot Unless They Raised Prices
“Prasanna, my co-founder, threatened to throw them out of the cohort if they don't increase the pricing. They went ahead and did that, and then they saw that the revenue did not dip, there was a little bit of a churn, and then they become encouraged by that, so…”
Rajan Maruthavanan Jul 10, 2023 ▶ 18:04 108 ways of getting to a million dollars in ARR
Disclosure
Allouche tanked his credit score to 250 to fund Metadata
“I maxed out all of my credit cards. American Express would call me daily. I would pick up my phone and tell them I'm not paying you anything. When I have money, I'm paying you all of it. Right now, you can keep calling me. Not paying you any of that. And third…”
Gil Allouche May 1, 2023 ▶ 6:15 How to recession-proof your SaaS: 3 keys to surviving just about any economic downturn
Disclosure
Manonia KH considers granting parents 60% equity in BoltCode
“Yes, I am looking at giving them around 60% of equity.”
Manonia KH Feb 23, 2023 ▶ 4:18 Should you negotiate co-founder equity first, or wait until you have customers?
Disclosure
Dubin: Viewst Turned Down a $20M Cash-and-Equity Acquisition Offer
“It's not, it wasn't like 12 twenty million, like cash upfront. So it was partially cash and partially like equity in the new company, like actually unicorn.”
Victoria Dubin Dec 10, 2022 ▶ 11:23 She has guts! Turned down $20m offer with $15k in MRR for her Ad Management SaaS
Disclosure
Nagpal plans to hire 50 commission-only sales reps per month
“But the point is we are, we'll be hiring approximately 50 sales representatives per month like that. I'll be hiring in bulk.”
Ankit Nagpal Dec 9, 2022 ▶ 12:20 He's spending $40k on MVP then plans to hire 50 sales reps commission only per month. Will it work?
Disclosure
Zomentum sets quotas for its Indian sales reps at 10x their compensation
“Oh, 10 times what their income is.”
Shruti Ghatge Dec 5, 2022 ▶ 13:39 She hit $250k MRR in November for Partnership SaaS, 4000 Customers, approx $90m Valuation
Disclosure
Latka: Founders leak their metrics on my podcast to induce acquisition bids
“I full disclosure have, I won't name them, but I have founders who call on my show specifically because they want a reason to share their numbers live where it looks like I'm beating it out of them, but really they want to share it because they want the market…”
Nathan Latka Dec 1, 2022 ▶ 6:06 How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash
Disclosure
OnStrategy refuses to sell software without mandatory bundled professional services
“There's no question. We don't ask you if you want services. We don't ask you if you want an add-on. If you want to buy from us, it's software and services. That's how we sell it.”
Erica Olson Nov 14, 2022 ▶ 12:11 How my shift from SaaS to SaaS+ moved retention from 74% to 107%
Disclosure
PPC Ad Lab pays affiliate partners 100% of first-month customer revenue
“Right now, there's a launch about to go down in about seven days from now. And check this out. We're paying 100% of month one revenue as a commission.”
Robert Warner Nov 11, 2022 ▶ 20:29 How my $5k hobby project used 1 to many selling to reach $700k ARR in a year
Disclosure
Prados: Review Wave is strictly 'remote never' and rejects remote work
“We are not remote first. We're remote. We're remote never. I hate that business model.”
Matt Prados Oct 12, 2022 ▶ 5:52 $100m Deck Builder: Bootstrapped to $100M Valuation
Disclosure
Inflectra pays zero sales commissions, keeping all salespeople on salary
“But we have actually, and one thing, we have no sales commission. So everyone, even salespeople are all on salary, and everything is, is a team bonus that the company makes as a whole.”
Adam Sandman Jun 28, 2022 ▶ 14:22 He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team
Disclosure
Campbell: ProfitWell exec delayed signing employment agreement for a year
“Like we did like FACU didn't sign his employment agreement for like a year because we were like worried that we were going to have to like take the source code.”
Patrick Campbell Jun 27, 2022 ▶ 30:05 Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition
Disclosure
Cal.com pays identical engineering salaries globally regardless of an employee location
“In, in engineering, which is like nine percent of our team, we have three pay bands and that's it. We got, I see one, two, and three, like junior, mid and senior. It doesn't matter where the hell you are in the world. It doesn't matter what, like you don't, Ne…”
Bailey Pumfleet Jun 23, 2022 ▶ 15:50 18 year old raises $32m to build opensource version of Calendly
Disclosure
Milich: Skiff Will Refuse DOJ Backdoor Demands for User Data
“I think definitely not, and there's no legal precedent that we would do that.”
Andrew Milich May 15, 2022 ▶ 21:10 Skiff is Privacy Focused Notion, Breaks $60m Valuation, 10k MAU's
Disclosure
Passing on ZoomInfo at $240M was right because the company wasn't ready
“A year earlier, I had an opportunity to buy Zoom Info for two hundred and forty million dollars and I passed. And that might feel like a bad decision. Like, oh, that was dumb. He had to pay eight hundred million dollars one year later. It wasn't a bad decision…”
Henry Schuck May 2, 2022 ▶ 25:44 Henry Schuck turned down $40m for 70% when he was 24
Disclosure
SmartSuite operates with zero employees and two co-founders using agency contractors
“We have no employees in place. I have two co-founders We hired teams of people inside of companies. I think we have five different main companies that we work with from a development perspective.”
Jon Darbyshire May 1, 2022 ▶ 24:03 How he hit $1m with no FTE's (Fiverr contractors only)
Disclosure
Isilay: Cognism net retention is around 85% and moving toward 90%
“So our net retention our net retention is around 85% right now, and it's moving towards it, 90%.”
James Isilay Mar 19, 2022 ▶ 16:11 Look Back: Cognism Prospecting Tool Hits $10m Revenue, 40% Of Last Round Was Secondary
Disclosure
Arora: Intervue is looking to raise north of $6M
“We are looking to raise around north of six million in the coming days.”
Rahul Arora Oct 10, 2021 ▶ 12:18 Developer Recruiting SaaS Breaks $7k MRR in 6 Months, $6m Raise Next?
Disclosure
Goodwin: Reviews.io would turn down $250M cash buyout from Yotpo
“Absolutely.”
Tom Goodwin Aug 16, 2021 ▶ 14:57 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Disclosure
Bean: Divvy offers free software by monetizing card interchange fees
“We make money just like the banks would. And then we give you the software that Expensify and others are giving you. So we really combine it into one platform.”
Alex Bean May 17, 2021 ▶ 4:50 Divvy Founder Sees Clear Path to $100m, 20k Customers, Most Revenue from CC fees, $1b+ in GMV
Disclosure
Referizer operates 100% commission-only sales with zero base pay
“Whole sales system is performance based, hundred percent, no base pay, right? No overhead. The half of the setup fee, that's 500 bucks, goes to appointment setter that sets up the demo. Plus, we give them 10% of residual, right? Then second half goes to the cl…”
Andrei Spivak (Andrei Spivovic) Apr 19, 2021 ▶ 7:49 How He Hit $2m in Revenue Cold Calling 20,000 PER WEEK
Disclosure
Smith: Collabogence is not paying salaries to its engineers
“No, at this point in time, we're not paying them.”
Peter Smith Jan 20, 2021 ▶ 14:10 Collabogence Pivoting from $300k Agency, Raising $1.5m on $5m Pre?
Disclosure
Azora: Unicorn Platform intentionally rejects VC growth to focus on product
“We don't have plans. We don't want to build another unicorn for the funds. We're just focusing on what we have today, our vision of our product, and grinding it every day, step by step. We have a huge backlog, and that's what we do. We are not building a multi…”
Alexander Azora Jan 6, 2021 ▶ 7:58 UnicornPlatform Bootstrapped, 500 customers, Doesn't Want "Scale at all costs"
Disclosure
Singh: Vid Camera Sold Only 1% of Token Supply
“The way that our token sale works is we sold one percent of the token supply. So we own 99%.”
Jagat Singh Dec 8, 2020 ▶ 8:02 Vid.Camera Sells $20m in Tokens, Converting 100% to Fiat for New Facebook Where Creators Own Upside
Disclosure
Salihefendić ignores Doist's poor customer churn compared to SaaS benchmarks
“I mean, I know that the churn is bad, like compared to the benchmark, but honestly, like, I don't really care that much. Like there's some people inside a company that care more about this than me.”
Amir Salihefendić Oct 31, 2020 ▶ 20:21 Todoist Productivity Tool Hits $14m Revenue, Bootstrapped
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