Disclosure certainty 5/5 debate potential 3/5

Referizer operates 100% commission-only sales with zero base pay

Andrei Spivak (Andrei Spivovic) · How He Hit $2m in Revenue Cold Calling 20,000 PER WEEK · Apr 19, 2021 · at 7:49

Referizer founder Andrei Spivak outlines his compensation model for outbound sales reps and appointment setters.

0:00 / 0:21exact quote · 21.1s
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“Whole sales system is performance based, hundred percent, no base pay, right? No overhead. The half of the setup fee, that's 500 bucks, goes to appointment setter that sets up the demo. Plus, we give them 10% of residual, right? Then second half goes to the closer, plus 10% residual.”

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More from Andrei Spivak (Andrei Spivovic)

Insight
Spivak: Early-stage startup valuation scales from $1M idea to $3M revenue
“If you have idea and somebody else invest money, it's like a million dollars worth. If you have a product that's running, you have no revenue, it's two million. If you already have a revenue, clients are paying for it. It's three million.”
Andrei Spivak (Andrei Spivovic) Apr 19, 2021 ▶ 5:47 How He Hit $2m in Revenue Cold Calling 20,000 PER WEEK
Disclosure
Referizer pays all team members 80% cash and 20% equity
“Everybody in the company is paid 20% with a stake of, you know, 80% cash, 20% equity.”
Andrei Spivak (Andrei Spivovic) Apr 19, 2021 ▶ 4:40 How He Hit $2m in Revenue Cold Calling 20,000 PER WEEK
Disclosure
Referizer cold calls roughly 20,000 businesses every week
“We are calling about 20,000 businesses every week.”
Andrei Spivak (Andrei Spivovic) Apr 19, 2021 ▶ 7:26 How He Hit $2m in Revenue Cold Calling 20,000 PER WEEK
Assertion Not checkable as stated
Spivak: Referizer grew revenue from $60k to $1.4M in 12 months
“We went from 60,000 a year revenue to 1.4 million. Literally in 12 months just by implementing this model.”
Andrei Spivak (Andrei Spivovic) Apr 19, 2021 ▶ 9:21 How He Hit $2m in Revenue Cold Calling 20,000 PER WEEK
Disclosure
Referizer allocates 35% to 40% of revenue to sales commissions
“It's about 35% of our revenue going to sales efforts. If you're growing fast, it goes 40%, right? So yeah, if it's 174,000 times 0.4, it goes about 70,000 dollars towards sales efforts.”
Andrei Spivak (Andrei Spivovic) Apr 19, 2021 ▶ 13:27 How He Hit $2m in Revenue Cold Calling 20,000 PER WEEK
Disclosure
Spivak: 100% of Referizer's salaried team is outsourced offshore
“All of those that are on a salary are outsourced.”
Andrei Spivak (Andrei Spivovic) Apr 19, 2021 ▶ 14:41 How He Hit $2m in Revenue Cold Calling 20,000 PER WEEK
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