email

“Our goal is not to make the best email app in the world. You know, I think we are in an email app platform because we need to meet people where they're at. We need to add value to exist and have the right to bring users on and learn from them and figure out ho…”

“So the way we do this is we have a Wednesday, every Wednesday we send out a what's new on Zapier piece. And this is something our users love getting because they love learning about new apps. It's to their advantage. They want this. And so if you have somethin…”

“I think it's one of the most personal forms of communication in this day and age where you can get DM'd anywhere. You can get hit up on LinkedIn. Like it's personal. It's literally your home address. So I firmly believe in the future of email.”

“Anytime I ask a brand and say, Hey, what's, what's your highest ROI marketing channel? They'll usually say podcasting and then email.”

“You know, for us, everything is, is rendered directly first and foremost in email. And that's kind of our baseline, right? So if someone if you're sending email anyways, people can forward around. So it's really up to kind of you and your investor and making s…”

“Email. Mostly email.”

“You can create real growth out of just three channels in B to B. You've got your website, LinkedIn and email. You tie those together, understand the customer journey. You've got the whole model of what you need in order to grow your business.”

“Because the average response rate to a cold LinkedIn DM is something like 15%, while the average response rate to a cold email is something like two percent.”

“Scheduling is like email. It's one of those core foundational things that runs businesses, runs the web and the point is, is that means that people from time to time have like complex use cases and things like that, like telehealth or hiring marketplaces, or, …”

“So the average lifespan of an email is 17 seconds.”

“Do SEO, paid ads, and email in that order. If your CMO tells you to do anything different, they don't know what they're talking about.”

“So if you think about it, email WhatsApp, and RCS, they are transforming the one-way push channels into basically becoming two-way endpoints for conversion.”

“Because in the U.S., for e-commerce companies, 20 to 40% revenue is coming from email.”