Rajesh Jain explains the significance and revenue dependency of US e-commerce brands on email channels during a session at SaaS Open.
Insight
Jain: An 80/20 SaaS-to-services ratio significantly increases customer stickiness
“Now, as SaaS companies, most SaaS companies are told Not to get into services. But the services layer actually can add a lot of stickiness. So think of it as 80% SaaS, 20% services. That thin layer, I think, can make accounts much more stickier, especially whe…”
Assertion Contradicted
Total India and SE Asia MarTech market is only $150M to $200M
“So the challenge for us is that the Indian market is actually quite small, even though the customer base is very large companies don't pay a lot of money yet. So the email market plus the martech business put together would probably be just about 150 odd milli…”
Assertion Not checkable as stated
Jain: AMP Email Generates 5x to 10x Increases in User Actions
“The removal of the friction of the click through to a website or app, I mean, we have seen five times, 10 times increases in actions.”
Insight
Jain: Owning a $100M Proficorn Equals Owning 10% of a Unicorn
“So in a Unicorn, you get a billion dollars valuation. Founders probably end up owning 10% of the company. That's a hundred million. You build a Proficon. You build a hundred million dollar revenue, ah, valuation company. If you own most of it, that's the same …”
Insight
Rajesh Jain: Founders should pay top bankers 2-3% extra in M&A
“So when you're doing deals, it's worth that extra two, three percent to get the best banker that you can.
Makes a world of difference.
As founders, we are just unable to negotiate.”
Assertion Not checkable as stated
Jain: Digital ad tech suffers from $200 billion in acquisition waste
“In ad tech, actually, there's a lot of, there's two hundred billion dollars of waste, you know, in reacquisition and wrong acquisition.”