Foster: Zapier sends weekly new apps email to 1M+ subscribers
Wade Foster · 893 SaaS: How Zapier Passed 60k Paid Seats and $20m in ARR · Jan 3, 2018 · at 17:33
Zapier CEO Wade Foster explains to Nathan Latka how the company handles co-marketing launches with partners without spamming users.
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“So the way we do this is we have a Wednesday, every Wednesday we send out a what's new on Zapier piece. And this is something our users love getting because they love learning about new apps. It's to their advantage. They want this. And so if you have something new, that's cool. You built something interesting. We'll put it in that, that that Wednesday slot. And so, you know, there's like five to 10 new things that will go out every Wednesday. You know, a million plus people get that, and people love it.”
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