AI

“Creativity is the new productivity. You know, we're going to stand out increasingly in our work. And on social media and on any other thing that's, you know, amplifying our opportunity stream through our creativity, you know, it's not about doing things faster…”

“And so, you know, that for music, that for travel, that for restaurants, that for whatever, like, maybe we're all gonna vastly increase the surface area of our exposure to stuff we like, and in some ways, like, abandon the concept of favorites altogether.”

“And part of me thinks that there's actually like a increase in overall societal happiness from having things that we love surface to us without us actually doing it. And this is like an unlock for that. If you actually have AI that suddenly is able to, maybe n…”

“You know, something that a Marlowe or any of these companies that are breaking it down into its parts and getting feedback, at some point it requires a human touch, like a one-on-one. You can't AI your way to like your issues with your mom.”

“I think we are going to learn more about human consciousness as we interrogate the systems and try to understand how much of the modern approaches in an AI are working to sense, make models, make predictions on those models, iterate and learn. And I think that…”

“It's gonna become more important to be differentiated as artificial intelligence and GPT-III, GPT-IV, as they begin to do a lot of writing for people. You're gonna need to have a unique voice”

“I think that if it's a completely new paradigm, if AI is a completely new paradigm, it's likely that they will miss a lot of it.”

“And I think it's even as prominent today as it was then. I just think even with all this AI stuff, I think they're all actually connected and it's all to do with democratization of software development, like doing more with software without needing to be techn…”

“We'll have a company pulling in like hundreds of millions of dollars in revenue, and it'll be like one or two people actually running that, that company.”

“They're all the same categories as startups and technology in general. It's just AI enabled in front of them.”

“I think AI is actually more of a bolt on. It's like a feature for most companies rather than AI is the thing.”

“You could even have ads being optimized, like AI could be writing the copy and showing and generating image and then all of a sudden it'll swap and change a few things and it'll see what that CTI was much better. Let's go with this one. And then they just opti…”

“I think the second thing is it only makes great copywriting more important. It makes great, great copywriting super unique. And I think it's going to make the best copywriters worth so much more because when there's more content out there and there's more cont…”

“AI plus automation is, is going to create, for example, the world's best salesman or salesperson.”

“I could a hundred percent see that like 10 years from now, there's no way to make money in AI, right? Like basically nobody made any money on AI. All the returns basically just went to, you know, whoever like basically gets attention so that they can monetize …”

“They won't be poets, because AI will show people that that's all kind of a BS thing that we just did at a period of time, and, like, people actually don't like making art and poems if there is no monetary or fame attached to it.”

“People think all of these other jobs are getting automated away, but the number one job that's getting automated away is actually the software engineering job, right? Like why is software engineering such a valuable skill? It's because we've automated the crap…”

“Basically any job in which your output is digital you know, I see that, that, that will kind of be replaced with basically a computer predicting what that human would be outputting.”

“I don't think it's as notable as people it's, I don't think it's a step function increase. For example, I think we've been basically seeing this gradual thing happening, which is we take work that is valuable, but wrote and automate it.”

“And I think the number one thing that's missing is basically discrimination, where right now you basically get all this data and you just, You know, you use that data to, but you, like, currently the AI doesn't get a choice of, like, did I learn the, is this a…”

“But I think someone is probably Shutterstock is going to do this really well because they have like the whole database of photos, right? They could literally, I think in two years, put all their photographers out of a job and just have an AI generate the photo…”

“I'm pretty sure. Like I think social media, how we know it is going to be dead in five years because everything is going to be fake. So either people are going to love it or no one's going to use it because it's going to be a black forest effect.”

“So in art, like, I don't think art will ever be your boss. The AI won't be your boss because there's a certain level of subjectivity associated with every art piece.”

“So in every domain, like AI starts off as a tool and then it goes up through the four levels. And so that's the thing to keep an eye on, is like, in, in your industry, if AI is starting off as a tool right now, eventually it'll become an assistant, then it'll …”

“Five years from now, 99.9999% of all content will be created by AIs.”

“There's a Meaningful chance that we are going to make AI so powerful that we will lose control of it. And if we lose control of it, there's all kinds of bad things that can happen, including us all dying.”

“Basically it was linear from, like, 1960 to, like, 2012, then it was exponential in 2012 till today, and now it's going double exponential. That's a big deal, because now it's exponential. It's, there's an exponent on top of the exponent. So before, we only ha…”

“Internet one point oh changed the world by bringing distribution cost to zero. Like, you could argue that was the single most important thing that the internet did, was it brought distribution cost to zero. And you could argue the single most important thing t…”

“In a world where all the influencers are, you know, AI, they're not human anymore, or, like, a large percentage of them, rather, are AI influencers. A large percentage of all relationships online become with AIs because the AI can be tailored.”

“Typing is almost always a sign of, like, a UI failure, because most people don't have that many different use cases for whatever that product is, so, like, just help them out by just giving them a few buttons that they can tap.”

“I don't know if just pumping out a bunch of like super cool images is, is a replacement for Instagram and knowing what your friends are doing and knowing what that, you know, knowing what Beyonce is doing and like, you know, I think you're getting something ou…”

“Like over the next five years, you gotta go back to first principles and think, you know, is this really the best way to do this at all given the new technology? And I think sometimes it will be and like slapping it on. Will work. I think many times it's going…”

“Some of the bigger retailers and e-commerce players like the Amazons of the world have so much more data that they actually have an unfair advantage If they want to go down this route, because you could get into a situation where, you know, your Carly bot oper…”

“We were talking to this company that spends 300,000 dollars a month on customer service reps. And what we modeled out is that using AI, you can actually get that to 25,000 dollars a month.”

“You can't leave ChatGPT on its own to create content. You have to like, if you want to create incredible content, It needs to be AI enhanced. It can't be AI driven just yet.”

“What I think is going to happen, and I made a video about it today, actually, I just posted it, but like you are going to be able to generate anything that you want, enter any entertainment medium that you want. Curated to your taste. So like, yeah, maybe, may…”

“Obviously by the end of the year, we're going to have fully AI generated streamers, influencers, et cetera.”

“I'm a big believer that open source will prevail and that'll be sort of like the winning Foundational layer that AI is going to be built on top of”

“My thesis is that that's going to be less and less of a thing over time as AI helps automate a lot of that. So the people that are going to win are going to be sharing unique perspectives and stories.”

“Especially with writing being done by AI right now, a filter that I like to use is if I'm writing something, could AI have written this? If yes, it's probably not worth me publishing.”

“You see a lot more involvement of corporate venture firms which You didn't see before.”

“This kind of thing is going to be a huge category as the AI gets better.”

“Many of these rapper startups are dimes in front of the steamroller type businesses. And the key to the parable is it's not bad. People are acting like rapper startups are bad. It's not bad. Just, you have to really understand the strategic situation that you …”

“Listen, Google's on the brink of collapse. You know, obviously they have many other lines of business. I'm sure it'll be fine. But like the search engine is extremely vulnerable now. And obviously with AI on the rise, like people are really worried about what'…”

“Once you know the technology well enough to be able to predict the effects it will have on a given business, then it's just very clear that we're living in a time of tremendous arbitrage where tech non-enabled businesses can become quickly AI-enabled. Skip, in…”

“With the rise of AI and hard tech, I think a lot of funding will go towards really hard tech problems. And then There'll be this kind of like middle zone for everything else.”

“The most uncool jobs are going to be the first ones to get replicated by AI.”

“AI is definitely gonna, if it speeds up software creation, which it is, I think there's tons of opportunity to create mailbox money projects.”

“There's no doubt in my mind That we go out and we train you know, all of AI on people's previous podcasts. So let's say I'm listening to the Tim Ferriss show. You could go in and say, I'm going to take that back catalog of 200 and some episodes, train on that …”

“And I think the future of content creation tools and productivity tools, Is the machine should know what you're thinking and should automatically format things like formatting will be a thing of the past. It'll auto format things for you.”

“And I think that this is like actually where AI is the most effective. It's like taking unstructured data and structuring it. That's when the magic happens, right? Like I don't care about generative AI from like nothing to something.”

“There's going to be the AI rush to create, you know, people are going to create these books with AI and stuff like that. And it's going to be like low to medium quality.”

“Because I think the real value is you build a niche library, and then you train AI on how to write that specific subject.”

“So I think the directories will Eventually be really important for AI and the best directories will be chosen by AI to be used for the search results.”

“And they use AI, and then they also have real people, which I feel like they'll probably switch to AI, fully AI in the near future.”

“So I think writers are going to have a killer advantage here. The people who don't have to use AI to create, to generate the scripts.”

“And with AI, like in 10 years from now, it's going to be really important to know, is this person on the other side really did what they do, or do they really have the same amount of, you know, podcast listeners? Do they actually live in Miami? Did they actual…”

“So I actually think that actually having time with Greg one-on-one with Greg Geisenberg one-on-one or online, but with the real Greg, it's going to grow exponentially higher when the image and replication of Greg through AI is going, you know, thousand X.”

“And this is probably not even going to work in two years in the world. Cause all these niches are going to be found. They're going to be filled in by people just doing all these things. Cause it's all highly automated, right?”

“I think the hardest, like the hardest to do here is creation and moderation, because obviously you would have like a chunk creators, like shitty creators applying, but if you find a way to use AI in a good way to rank sort and grades, the creators coming in, y…”

“There's so much competition in the AI assisted AI led landscape that there's probably a lot of opportunity in the human stuff.”

“Even without better LLMs. But with proper context and prep proper instruction, I don't see how you would not have a better system that would reply exactly like Jesus said that the key thing is to have like a human touch, human emotions, and errors. Like you ha…”

“AI is going to devalue the majority of content period.”

“I think that's what's going to happen in AI, but not yet. Because we're still in the soul searching, trying to figure out use cases phase.”

“A new study suggests artificial intelligence and product descriptions lowers purchase intent with implications not only for brands integrating AI, but of the wider category challenges of the technology faces, it has become widespread.”

“It takes six or seven hours if you like really want to go ham to create something that looks a lot like Notion, but with a full database storage and everything fully with AI without writing a single line of code.”

“If you have the grit to push through the errors, because there's a lot of errors once you start dealing with databases, but usually Claude will figure it out, and the more times you do it, the better you will be at, like, fixing those errors, and you get bette…”

“If you don't know how to code, this is a good way to do it is to actually create it manually and then say, I want to automate this process and have that whole process happen in the background.”

“And if we just use, like, Python and we didn't care about how good it looks, it would be much easier to create. Because Python is very straightforward and AI is very good at creating it.”

“I call it composing code. Like, you're kind of You're just kind of guiding it. You're telling it what you want, and you know what things are feasible and what types of things aren't feasible the more you do it.”

“The end game is like, you're going to talk to AI exactly as you would talk to a designer employee which scares some employees, but like also empowers you to create some cool things.”

“I could have gone there and like edited the code myself or could have written this whole app myself. I've been coding for almost 10 years now, but it's still faster for me to Just prompt AI and tell it what to do and get me to a point where I'm here.”

“After, I actually, yeah, I get, I start re, like, reiterating things. A lot more once you get into these failure loops. and it's really good. The cadence he has right now where it's like he tries four or five times, he scraps the changes, starts again from li…”

“I think AI isn't going to do a great job yet on like, what is every single step of the workflow for a, you know, a bank.”

“My hypothesis about the future is that there will be a premium on inefficiency.”

“So it only makes sense that with AI that AI is going to make the ability to create one of one ads that are gonna show up on your glasses, on mobile, on, on web, in real time.”

“Sending email with welcome sequences, newsletters, surveys, repurposing your media and content via email, I think is a place that people really don't squeeze the juice. Like they have all of this content. It could be repackaged, especially in a world of AI whe…”

“If you tell the AI to do like a ton of different things and it does a lot of them right, but then one of them wrong, then you don't want to roll back, but you know, that's the only, you're gonna have to manually change the code yourself. So that's the benefit …”

“I think there's something interesting and uncorrelated about doing cybersecurity for artificial intelligence companies where you could be indexed to the growth of artificial intelligence without directly needing, you know, some next benchmark to hit and you're…”

“Like, I, honest to god, if you printed a million of these and just had a exhibit in MoMA, I don't think anyone would ever guess that it was made using AI.”

“It turns out AI can write your whole schema for you, and you can plug it into your site, and I really, you can break this down to where I have it now, where I can just type in the name of a restaurant and a, you know, recipe or a menu item. I could type in lik…”

“I think that trend will continue with AI stuff. So I look at what is AI making cheaper and then look at what, like that thing will become more expensive just for a smaller percentage of the population.”

“I think so there's a really interesting trend that's happening right now, which is a lot of college students are anti-AI.”

“And I think one, there's tons and tons and tons and tons of students that, like, need to, like, read this for school. And there are all these, like, sites like CliffsNotes or whatever, or SparkNotes that, like, are just so last generation. And I think that mar…”

“The thing that is true about this Wave of AI is it's taking storytelling and it's making it way cheaper than it has ever been before. And I don't think that that replaces professional storytellers, but what it does is it allows you to tell stories in places th…”

“Using AI and thumbnails is not against YouTube's terms, contrary to popular belief.”

“Either you get on board with that and you become an orchestrator and editor in chief, or you don't have a job anymore.”

“People expect AI to automate and do things that they don't understand how to do themselves. And so it is worth recognizing that, you know, AI is not a silver bullet. On some level, you do have to have a baseline understanding of how the thing is supposed to wo…”

“I think that you should always try yourself first and then weigh it against what ChatGPT comes up with and then improve the quality together. That is why I don't defer the writing to AI. I write with AI”

“I genuinely think that the motivation and the vision and the intention behind something is something you can't fake. It's a little bit woo woo. It's a little bit wishy washy, but I think that's how people make decisions. It matters. Like, why are you building …”

“I just think that the status symbol in an AI age is like, you know, it's just going to be like, I disconnected from the information flow and I like did something with my hands.”

“What AI is doing is it's automating a lot of white collar jobs. And so I think a lot of like trade jobs where there used to be a lot of stigma around, like, you don't want to do trade jobs. It's not perceived as like a status job. It's actually going to be the…”

“I feel like the trend around the sparkles for AI and like the magic of AI will lose, it's starting to lose like its magic, so to speak.”

“The lean startup by Eric Ries talks about how you don't need to actually build anything. You can put a landing page, you can send traffic to it. And based on that, you know, you can figure out what to build. I don't think that works anymore. I think that it's …”

“The future of building startups is not by building a startup. It's by building a micro startup. So the old way of building a startup was You had this big idea, and you went and go built this big idea, and you iterated your way to product market fit. But I actu…”

“My general sense of where startup ideas are today is like, you have to be as close or as far as possible from AI.”

“What happens if you take five random different products, and you bring them all together, and you put AI in the middle? Like, that's actually, like, a real business all of a sudden. And the amount of work to do that is, like, actually pretty pretty small relat…”

“You can take a photo and you can get AI to create the XML that creates the Lightroom preset.”

“Like if you, I feel like if you rely on it to do the thinking for you will miss, you know, God, honestly, even if it does come up with a great thing, not stepping through and processing it yourself, I think it's hard to have the motivation to the, and the conv…”

“So I think there truly is something to taking viral moments in time, turning them into experiences with AI and like garnering attention that way. There's something truly there. And I don't think a lot of business owners and entrepreneurs and indie hackers are …”

“AI in general gets kind of mixed up with date formatting and time zones. So that's something to look out for sure.”

“In a lot of instances, it's like a sustaining innovation, right? And what I mean by that is it's a new technology that will drop the cost.”

“What used to cost a lot of money to go in you know, hire a team, specialized team who understands all these regulatory changes. Now you can just use something like Manus to actually go and figure all these stuff, this stuff out.”

“The logo is still a little bit worse because it can never be more perfect than the reference. Like that's kind of inherently impossible. And so it's always going to get a little bit worse over time.”

“School, number 38, schools won't be disrupted by AI. They'll be disintermediated. Smart teens will skip formal education, build audiences, run experiments, learn faster.”

“Really smart strategy is to rebuild traditional products with AI as your unfair advantage. Hiding the complexity behind familiar interfaces. I was actually thinking about mobile apps when I wrote this. Basically, just look at proven apps that have no AI, Make …”

“The next wave of a hundred million dollar a year apps will start mobile first with AI baked in from day one.”

“Every calendar inbox and CRM will be rebuilt from scratch in the next three years. Not AI enhanced, fully rethought.”

“The sketching economy is the real AI revolution. When anyone can turn sketches into production ready designs, taste and ideation become the only scarce resources.”

“Most customer support will be automated within 36 months. Not just tier one tickets, complex, multi-step resolution that previously required senior support staff.”

“AI will kill the homepage. Interfaces will get replaced by entry points that change based on who you are, what you need, and when you show up.”

“AI will definitely over time make the business owners more money, not necessarily the AI companies.”

“I buy that you could put a 30,000 dollar price tag on something like this. Cause it, the savings are there right off the bat. You're intimate with the users and it's custom to them.”

“An editor of a newspaper doesn't write a lot of the actual articles. Like, basically, you have a bunch of journalists that are giving you all these articles, and as the editor, you're like, this is good, this is bad. Double down on this. You know what? Go rese…”

“That's how everyone needs to be in front of their AI tools, is no matter what niche you are, You have to be like, okay, I'm gonna get, I'm gonna use these tools, and I'm just gonna be getting a bunch of really interesting ideas from it, and then I'm gonna say,…”

“I actually think that we should be real about that because I think a lot of people say that it's not about downsizing, ah, it's not about downsizing, but like from the CEOs I speak to, I mean, they're looking to get more done. With the same or smaller team.”

“So I think there's such a problem right now with AI creating generic content and creating a generic designs. And I think what do you need to learn is how to do it with taste because ultimately it is that's what makes us a human and unique from AI.”

“And so, in terms of, like, a, in terms of business ideas, some of the best business ideas might literally come from collecting good examples. I mean, look at this example, right? Like, AI never gave me good hooks until I created this little hooks database, so …”

“If you include the text in a JSON format, it's more likely to give you the right text.”

“I think that anything that it was a coach is suddenly like disruptible by AI first off.”

“And in the age of AI, you can actually build a startup that is a feature of a feature or micro, micro SAS. Because it's just quicker, easier to build with tools like cursor, et cetera.”

“You don't need to worry about like all this different, like volume and you know, keyword metrics and competition level and stuff like that. I think a lot of people get hung up on it. So just want to clarify that all you have to do is ask AI what keywords you s…”

“Like, I think the biggest gap that I see with AI is people don't know the question to ask, you know, and that's where the vertical expertise comes in. So that's really the gap and it's also the opportunity, you know? So finding out what questions you should as…”

“Typically if you're in a boring market, The competitors are not going super deep and getting all this information integrated into their site. It's your opportunity to use AI to do additional research and, you know, build out more information that, you know, se…”

“AI provides the leverage, so if you have the right product, the right marketing, the right timing, the right person the first solo unicorn is probably coming in 2026 to 20 28.”

“The insight part, AI sucks at giving like human insight and experience, comparing certain things to like other models, for example, and just like tweaking up little things that just don't seem right. Like, Claude likes to exaggerate a lot. Like I say, like wor…”

“It actually takes more time to edit with AI as a co-editor, but your content gets so good. Because it's trained on your best writing and you're just going to find these small details that you wouldn't have otherwise seen.”

“We have a team about 15. I think we operate as like a 50 person team in terms of speed, but in some cases we might actually operate faster because like the headache of having 50 people is like really burdensome.”

“Maybe this is obvious, but artificial intelligence is smarter than human beings. We're at a stage where human beings versus the current LLNs are gonna lose on 95% of tasks.”

“Today, anyone could spin up A digital team with these artificial intelligence and build stuff.”

“Most people think AI is going to replace them, but in, in reality, it's just gonna augment them and supercharge them.”

“In the AI era, math is your edge.”

“This is a good example of just an app that a lot of people need and I think it would be really hard to do on your own. Like, I've done this, so if you try and, you know, track your dieting, whatever have you, I think the inclusion of AI, whether we can just ta…”

“I believe millions of people who wouldn't be entrepreneurs are going to be entrepreneurs.”

“I think that there's a massive opportunity or lots of massive opportunities to take a look at what's happening in the AI space, the social media space, the content space, just go the opposite way. And you're going to find that a lot of people want exactly that…”

“I truly believe that if you're listening today, you can productize yourself, just literally take your expertise, your knowledge, your interests, your passions, what, you know, what you're good at, what you love, and you can package that up into a really, reall…”

“There will never be another wealth creation event like AI. I think maybe personal humanoid robotics, but what an amazing, amazing time to be alive.”

“What I try not to do is an information dump because I think that's going to be heavily commoditized by AI. There's going to be no point in having a human do it.”

“And that's where you come in, right? You're the creative director. You have to push this thing.”

“There is no physical way that a single person can develop and launch these and maintain them and keep growing them without the help of AI.”

“The niche that they that, you know, a niche works when it has an identity. It has, you know, collectors or professionals church goers. Urgency, I need an answer now. Stakes, money, reputation, time, and repetition. Same job to be done weekly and daily. If the …”

“People hate guessing what a room, a garden, exterior could look like. An AI finally allows you to unlock that. So the visualization removes the uncertainty and makes design decisions feel safe, fast, and fun.”

“So the golden rule here is the explaining the why behind an instruction helps the AI understand your true intent.”

“The reality is working with the AI to create and then refine a plan Or outline is a way more reliable path to a high quality result, and that's what we're out for. This lets you course correct early.”

“So I think that this is a huge leap for AI in general.”

“Especially on TikTok but in the world generally people hate AI. People hate it. Like it's very, very like they violently hate AI.”

“Cause I am very rarely trying to get a final output out of AI. I need like, I want like an 80% head start, right? So it's like, I'll grab these and be like, all right, like that's cool. And then I'll edit this stuff a little bit more.”

“Most of the time, you're sort of Allowing the AI to have free reign over certain decisions, which I think will lead you with a finished product that you're not excited about.”

“I can detect when something is a paid sponsorship, even when sometimes people aren't calling it out as such, which is like really scary and illegal, because I will see, I can detect the similarity and distance difference between the vectors of the published co…”

“If there's a workout app that you don't like because the buttons placement doesn't do it for you or doesn't track one key core metric, like you just build your own. Right. And like, that's going to be the norm in, you know, if it isn't already, it's gonna be t…”

“Every single interaction, every single business process at AJ and smart now hasn't AI automated element.”

“I don't think being efficient right now is the play. I think the play is scaling up like crazy. So like for me, I don't think the play is, oh, all of these processes can now be done by AI. So I'm just going to just do everything myself. I think the play is if …”

“You know, unfortunately there are going to be more and more layoffs as AI helps with productivity. At the same time, I think there's going to be a renaissance, the golden age of entrepreneurship, and people creating assets, products like this, one person busin…”

“You might just be like, you know, AI is easy. It's so easy to create the product now. You might just want to build the product yourself”

“Code used to be the moat. I think by now, maybe by the end of this, you understand that distribution is the new moat, right? It's the most important thing is distribution. You know, it's scarce, right? AI can't build it. Product is really important, but it, yo…”

“You're going to get slop by default, so you have to optimize to not slop, and a part of that is having a really good brand and reference images.”

“I could see that luxury brands are going to lean into human made and no AI involved. Think of like certification labels, like organic for food, right? No AI.”

“It's ridiculous to call it a permanent underclass.”

“Cause this is not a year from now. This is like three months away. AI will be able to control any browser like as good of a human.”

“And I think the new world is, you know, if. 400 people in the United States own funeral homes, let's say like 20 of them are smart and no AI, they're all going to build their own software. And so what does that do? That means It's great for the consumer. There…”

“Like I'm using psychological screens that are supposed to be interpreted by a psychologist, but I'm not a psychologist. I'm using AI to do it. And I think it's incredibly accurate.”

“Now, if you only provide a portion of it or something too specific, the AI tends to sort of like take that too literally. But if you provide something more, ah, like a foundational system, like a process, agents.md and what not, then you get something that giv…”

“Please use your, ah, you know, your taste every step of the way, and don't let AI do everything for you, and even if you do let AI do a lot of things for you, make sure that it's part of the workflow that you already mastered, right?”

“They want real people, they want real craftsmanship behind all of these pixels at some point, because, you know, the cracks are going to show if you only use AI. The, you know, the whole way.”

“As someone who works in AI, your mode is basically, you have to be new, you know, you have, like, I don't, I'm sure anyone can relate, But you always, when there's a new model that comes, you have to talk about it. Otherwise you're kind of losing a lot of that…”

“And I think this is sort of the future of where AI is going. Super apps. Get everything done in one place for, you know, 25 bucks or whatever a month.”

“Everyone in my world hates AI for creative work. It's like everyone's against it, but Is very positive on AI for sort of menial, annoying tasks.”

“So that's something that I think from your list is going to be Bigger and bigger and bigger as AI sanitizes a lot of stuff. I think more people are going to want, want to listen to more authentic people speaking long form, unedited, unscripted, and live.”

“So we have this thing where AI actually eats the middle and now with AI, You're freed up to focus on the beginning and the end while AI quote unquote eats the middle. It does all of that execution work on your behalf and you get to focus on executing and deplo…”

“When you and I are trying to use AI to build something meaningful, I hundred percent stand in the fact that the human still needs to be in the loop. AI can replicate sauce. It can't create sauce.”

“It's not good at writing because you haven't put the right inputs, the right strategy, the right weekly engine, and then connect it to Fable.”

“People have been building mobile apps since 2008, and it became increasingly harder to build something that people are going to download and pay money for. Until two things happened, actually. AI came. Anyone could create something, but more, even more than th…”

“In an AI world, we all know building products are, you know, is really easy. Building demand is just getting more and more important. So when anyone can ship a landing page or an app, You know, or build a SaaS. The bottle, the bottleneck moves to the question …”

“I make this distinction between two different types of people in the AI age or two different types of builders between pirates and architects. So a pirate is like, I'm just going to get it to 70%. I'm just going to like explore the field of possibilities and b…”

“My belief is the best ads are actually, I mean, if you have millions of dollars to spend, yes, the best ads are hiring the best humans on the planet to go and do that. But not everyone has millions of dollars to spend or hundreds of thousands of dollars to spe…”

“One model in one pass decided what mattered, researched the market, interpreted the evidence, wrote the recommendation, and graded it in its own confidence. That's a lot of trust to put into one blob of text.”

“What's cool about a graph is it lets you design the work more like a small team. One part plans. A few work in parallel. Another checks the work. Another merges it. And then the human approves the final step.”

“Prompt engineering is how you ask the AI for a better question. And context engineering is how you give AI better information. But graph engineering is how you design the work around the AI so the whole thing stops living inside one messy giant AI chat.”

“You're not selling the future. You're selling the screenshot. You show them what AI says about their company today. And that becomes the whole sales deck.”

“A lot of people use AI. And they get slop, and a big reason is they don't have tight skills.”

“If anything, taste, you know, people talk about this all the time, but taste matters more now than ever because AI is about to make average marketing, marketing just unbelievably cheap.”