Isenberg: Founders should unbundle big visions into viral micro-startups
Greg Isenberg · 4 microSaaS ideas you can build to make $100k/month · Feb 3, 2025 · at 22:11
Greg Isenberg, host of The Startup Ideas Podcast, discusses modern product development strategies in the AI era with Sublime founder Sari Azut.
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“The future of building startups is not by building a startup. It's by building a micro startup. So the old way of building a startup was You had this big idea, and you went and go built this big idea, and you iterated your way to product market fit. But I actually think now, especially with AI and how easy it is to build, It makes sense to be like, okay, I want, you know, here's my big vision. Here's what my startup could look like in five, 10 years. This is like draw it out, but then being like, okay, how do I unbundle my startup? So you go through an unbundling process and then you write out what are the five to 10 micro startups? And then from that you prioritize around which ones do I think have the highest likelihoods of going viral or spreading? And then from that, you prioritize what are the easiest way, you know, this, yeah, what's, what's, what's the effort estimate for this startup versus that startup, and then you do something with low effort estimate. And then your job, like, As a startup builder is, is you're building multiple of these basically.”
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