Ben Tossell

Founder, Ben's Bites · 2 appearances on the record.

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founderinvestorauthoroperator@bentossell ↗bentossell.com ↗

Ben Tossell is the founder of Makerpad, a no-code education and community platform acquired by Zapier in 2021. He later launched Ben's Bites, an AI newsletter and resource hub, and actively invests in early-stage startups.

20statements → 8claims → 4claims resolved → 100%fully supported → 3.45/5average certainty → 2.1/5average debate potential → ≈4.0/5argument clarity, estimated → 16said about them ↓

4 supported 0 partly supported 0 contradicted 1 not yet assessed 3 not checkable as stated how the 8 claims stand · each chip opens the sources

5 predictions · 3 assertions · 5 opinions · 4 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 4 are resolved, 1 is not yet assessed, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ben argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Prediction Held up
Tossell: AI will automate end-to-end ad copy, imagery, and performance optimization
“You could even have ads being optimized, like AI could be writing the copy and showing and generating image and then all of a sudden it'll swap and change a few things and it'll see what that CTI was much better. Let's go with this one. And then they just opti…”
Ben Tossell Nov 30, 2022 ▶ 12:17 How Writers Can Be More Productive Using AI with Ben Tossell

Expressed certainty vs assessment result

none yet certainty 1
100% certainty 2
none yet certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ben Tossell on measured tape to publish a rate. This says nothing about how they speak.

Everything Ben Tossell said on the Startup Ideas Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Tossell: Not everyone should learn to code
“I don't think anyone should learn or every, I don't think everyone should learn. Sorry, that's going to piss people off.”
Ben Tossell Nov 30, 2022 ▶ 1:17 How Writers Can Be More Productive Using AI with Ben Tossell
Prediction Not checkable as stated
Tossell: Prompt engineering will become worthless as AI models abstract it
“I don't think prompt engineering is actually valuable, a valuable thing, because I believe all these models and all these tools will actually, like, abstract that away anyway.”
Ben Tossell Nov 30, 2022 ▶ 20:03 How Writers Can Be More Productive Using AI with Ben Tossell
Prediction Open · timeframe Nov 2027
Tossell: A two-person company will generate hundreds of millions by 2027
“We'll have a company pulling in like hundreds of millions of dollars in revenue, and it'll be like one or two people actually running that, that company.”
Ben Tossell Nov 30, 2022 ▶ 40:44 How Writers Can Be More Productive Using AI with Ben Tossell
Opinion
Text-to-app AI builders like Bolt create polished UIs with broken features
“I just think generally text to app builders are over building everything or completely setting everything up as an overbuilt tool. But actually all the features are under, under built. So if you ask for like a Shopify, a Spotify clone with Bolt, it'll spit out…”
Ben Tossell May 21, 2025 ▶ 13:02 ChatGPT Codex is like 10 AI software developers (tutorial for beginners)
Insight
Task-based AI tools are better for beginners than text-to-app builders
“I kind of feel like this is a better place to start than a text app builder, because like I said, it's going to build a big fancy thing. And what you're going to end up in is like seeing a bunch of terminology code being written tests failing. They're all to d…”
Ben Tossell May 21, 2025 ▶ 34:12 ChatGPT Codex is like 10 AI software developers (tutorial for beginners)
Opinion
Tossell: AI is mostly a bolt-on feature, not standalone products
“I think AI is actually more of a bolt on. It's like a feature for most companies rather than AI is the thing.”
Ben Tossell Nov 30, 2022 ▶ 7:58 How Writers Can Be More Productive Using AI with Ben Tossell
Opinion
Tossell: Big tech will easily replicate lightweight AI wrapper products
“Lots of these bigger companies or lots of companies in general will just be able to do most of the capabilities that lots of these, like, I don't want to like downplay them, but these like more throwaway products. The AI is enabling.”
Ben Tossell Nov 30, 2022 ▶ 23:39 How Writers Can Be More Productive Using AI with Ben Tossell
Prediction Not checkable as stated
AI coding agents will eventually fully automate GitHub pull request workflows
“I just think you start here and you can think, well, at some point the, like the PR stuff, that's going to be automated. Like, I'm sure you can get bots now that if there's a successful pull request, it'll just merge it to the main branch. So like, you never h…”
Ben Tossell May 21, 2025 ▶ 14:55 ChatGPT Codex is like 10 AI software developers (tutorial for beginners)
Opinion
MCP makes complex workflows like database management very easy in Cursor
“Then there's things like MCP, which are making a lot of this very, very easy in things like cursor.”
Ben Tossell May 21, 2025 ▶ 24:20 ChatGPT Codex is like 10 AI software developers (tutorial for beginners)
Insight
Tossell: AI and no-code share one goal—democratizing software development
“And I think it's even as prominent today as it was then. I just think even with all this AI stuff, I think they're all actually connected and it's all to do with democratization of software development, like doing more with software without needing to be techn…”
Ben Tossell Nov 30, 2022 ▶ 3:40 How Writers Can Be More Productive Using AI with Ben Tossell
Insight
Tossell: AI startup categories mirror existing tech categories with AI enablement
“They're all the same categories as startups and technology in general. It's just AI enabled in front of them.”
Ben Tossell Nov 30, 2022 ▶ 9:35 How Writers Can Be More Productive Using AI with Ben Tossell
Prediction Held up
Tossell: AI will automate end-to-end ad copy, imagery, and performance optimization
“You could even have ads being optimized, like AI could be writing the copy and showing and generating image and then all of a sudden it'll swap and change a few things and it'll see what that CTI was much better. Let's go with this one. And then they just opti…”
Ben Tossell Nov 30, 2022 ▶ 12:17 How Writers Can Be More Productive Using AI with Ben Tossell
Insight
Tossell: Standalone AI writing apps lose users to workflow friction
“If you have to go to another place to start writing your thing, but you actually like writing in Google Docs, like that's already a change of scenery for you, and it might already disrupt your flow, and you've got like your templates, you've got things that yo…”
Ben Tossell Nov 30, 2022 ▶ 16:57 How Writers Can Be More Productive Using AI with Ben Tossell
Prediction Held up
Tossell: AI verification systems will detect fake videos
“I think we're going to be able to tell, like there'll be a system that you can plug in and say, tell me if this video is fake and it'll say fake or whatever.”
Ben Tossell Nov 30, 2022 ▶ 34:29 How Writers Can Be More Productive Using AI with Ben Tossell
Assertion Supported
Tossell: Codex cannot process uploaded files, images, or UI mockups
“Because the thing you can't do in codecs, so there's some limitations here, obviously, like you can't upload any files. You can't upload any images. You can't say make the UI look like this.”
Ben Tossell May 21, 2025 ▶ 20:55 ChatGPT Codex is like 10 AI software developers (tutorial for beginners)
Assertion Supported
Tossell: Codex Ask Feature Lacks Live Internet Access
“And it can do it and it, but it's more connected to, it's not connected to the internet. So it's like, I'm just looking at your repo and answering based on what it has, what knowledge it has to give you that response.”
Ben Tossell May 21, 2025 ▶ 23:23 ChatGPT Codex is like 10 AI software developers (tutorial for beginners)
Disclosure
MakerPad raised $350K in 2019 before Zapier acquisition in March 2021
“About 350 K of funding from calm fund and other angels in September, October, 2019. And then we were acquired by Zapier in March, 20 21.”
Ben Tossell Nov 30, 2022 ▶ 3:16 How Writers Can Be More Productive Using AI with Ben Tossell
Disclosure
Tossell launched 50 failed projects before founding and selling Makerpad
“I think I launched, like, 50 things before MakerPad happened, and MakerPad happened because people didn't pay for all my other things. They would see the things I'd built and say, yeah, cool, I'm not buying that, but how did you do it?”
Ben Tossell Nov 30, 2022 ▶ 5:08 How Writers Can Be More Productive Using AI with Ben Tossell
Disclosure
Tossell used Factory AI to convert personal site code to GitHub
“I actually used a different coding agent factory to then say, put this all into code and put it on this GitHub repo. And that's where this then started off.”
Ben Tossell May 21, 2025 ▶ 5:14 ChatGPT Codex is like 10 AI software developers (tutorial for beginners)
Assertion Not checkable as stated
Tossell updated his live website via AI with five button clicks
“We've opened the task, we've merged it, we've closed it works on my site. I did no coding, and I did Maybe like four or five button pushes to do this.”
Ben Tossell May 21, 2025 ▶ 16:56 ChatGPT Codex is like 10 AI software developers (tutorial for beginners)

The other half of the tape: Ben Tossell's own voice is left out of every number here. Other people bring the name up 16 times in 3 episodes on the Startup Ideas Podcast. every mention, with the transcript →

Who brings them up most Greg Isenberg 13Erik Torenberg 3

Every mention by year

tap a year for its mentions
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0051102202220232024episodesmentions per episode
2024 6 mentions in 2 episodes 3 per episode
2022 10 mentions in 1 episode

Appearances (2)

EpisodeDateSpeaking time
ChatGPT Codex is like 10 AI software developers (tutorial for beginners) May 21, 2025 25m
How Writers Can Be More Productive Using AI with Ben Tossell Nov 30, 2022 26m
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