Tossell: AI will automate end-to-end ad copy, imagery, and performance optimization
Ben Tossell · How Writers Can Be More Productive Using AI with Ben Tossell · Nov 30, 2022 · at 12:17
Ben Tossell, founder of Makerpad and Ben's Bites, discusses emerging commercial applications of generative AI with host Greg Isenberg.
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“You could even have ads being optimized, like AI could be writing the copy and showing and generating image and then all of a sudden it'll swap and change a few things and it'll see what that CTI was much better. Let's go with this one. And then they just optimize it automatically. You can see that that is definitely going to be happening. I just can't see how AI and like advertising doesn't come to you set up something, say I'm selling subscriptions to my newsletter or anything. And you just sort of give it a prompt and say that it'll generate copy. It'll generate images and it'll run the ads, test the ads and get you the most Like bang for your buck, I suppose.”
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