sales rep

also referred to as: sales reps

41 statements across 32 episodes · 16 bullish · 9 bearish · 22 people on the record · first statement Jul 26, 2017 by Michelle Law · across every show →

Everything said about sales rep, oldest first

Jul 26, 2017 positive
Insight
Law: Hire Consultative Sellers for New Categories, Standard Reps Otherwise
“If you're an existing market with a better mousetrap, you know, I probably tend to go with the sales reps. If you're in a brand new category, and you're really doing some missionary sales, that's the time when you need to start thinking out of the box, and you…”
Michelle Law Jul 26, 2017 ▶ 9:45 Sales Mistakes that Can Kill Your SaaS Business & How to Avoid Them
Jul 24, 2019 neutral
Assertion Not checkable as stated
Showpad Data: Sales Reps Record Pitch Submissions 6.6 Times on Average
“So, one of the things that, that we found with our client base Has to record a pitch for their manager to review. They record it on average, 6.6 times.”
Theresa O'Neil Jul 24, 2019 ▶ 23:19 "Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
Jul 24, 2019 positive
Insight
Tying Sales Compensation to Churn Forces Discipline Around Ideal Customers
“By being responsible for churn, they're gonna do what they can to sell into the right ICP that's not gonna churn, and keep that customer whole so that they have to sell less new bookings.”
Theresa O'Neil Jul 24, 2019 ▶ 17:31 "Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
Aug 7, 2019 neutral
Insight
Bazin: Sales reps can deviate from playbooks only if they overperform
“There, basically, there's a rule that if you overperform, you can do whatever you want. But if you cannot prove, you know, superior performance, then you have to, you know, stick to the best practices that we've set up and shared and everything.”
Agnes Bazin Aug 7, 2019 ▶ 27:10 "The Secret to SMB Sales" Accel Partner Andrei Brasoveanu and Doctolib CDO Agnes Bazin
Aug 28, 2019 neutral
Assertion Not checkable as stated
Wrike Acquired Thousands of Customers Before Hiring a Single Sales Rep
“I didn't have sales reps until, again, we had thousands of customers, and the way I approached it very unconventionally.”
Andrew Filev Aug 28, 2019 ▶ 23:23 "5 Dos and Dont's Lessons From My Bootstrapping Days" Wrike Founder and CEO Andrew Filev
Sep 19, 2019 negative
Insight
Lawrence: Startups should hire sales reps before hiring a VP of Sales
“I mean, no. I would have reps first to show that your stuff works, that customers are interested, that prospects are interested. You're gonna find a couple amazing reps, and you're a startup, and you're gonna hire for aptitude at first. So, I would start with …”
Jennifer Lawrence Sep 19, 2019 ▶ 30:45 How to Hire a Great VP of Sales with SaaStr + Duo Security
Sep 19, 2019
Insight
Lawrence: Sales organizations should target 50% to 70% quota attainment
“Culture of success is when lots of reps are hitting their number. I've got a number in my head, you know, we want to have between 50 to 70% of reps hitting their number.”
Jennifer Lawrence Sep 19, 2019 ▶ 20:44 How to Hire a Great VP of Sales with SaaStr + Duo Security
Nov 5, 2020 positive
Insight
Lemkin: Founders must only hire early sales reps they would personally buy from
“The first two reps have to be people that you would buy from, ok?”
Jason Lemkin Nov 5, 2020 ▶ 40:56 How to Hire a Great First VP of Sales
Nov 5, 2020 positive
Insight
Lemkin: Great VPs of Sales always bring former reps with them
“A great VP of sales always has at least a couple of people that worked in their last gig that whatever they do, they want to go with them, right?”
Jason Lemkin Nov 5, 2020 ▶ 31:28 How to Hire a Great First VP of Sales
Feb 18, 2021 positive
Insight
Freemium is optimal across all segments because buyers avoid sales reps
“And whether you're selling, I think to the fortune, or you're selling to a two person startup, I think freemium's the way to go in almost any model because no one wants to talk to your sales rep anymore.”
Brian Halligan Feb 18, 2021 ▶ 11:17 Brian Halligan, CEO and Co-Founder at HubSpot: The Secrets to $1B ARR ... And Beyond!
Mar 18, 2021 negative
Insight
Blond: Employees uncomfortable asking for help will struggle more remotely
“There are people who and this is maybe less true in sales, but it does exist, that are less comfortable sort of like asking for help. They're just not, they feel like they're intruding or they're taking somebody's time. Those types of people will struggle more…”
Sam Blond Mar 18, 2021 ▶ 23:58 The Future of Sales Post-Covid with Brex's CRO, Sam Blond
Aug 22, 2021 neutral
Disclosure
Tie Sales Rep Compensation to Deal Gross Profit, Not Just Revenue
“So our sales rep compensation is tied To the ultimate gross profit on the deal and ensuring that not only is the program scaled, but priced at value, right?”
Vidya Peters Aug 22, 2021 ▶ 34:08 Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO Vidya Peters
Oct 14, 2021 neutral
Insight
Robinson: Startups should not scale sales until reps cover fully burdened costs
“You do not want to even think about moving to the next phase. Until those reps, based on their booking and sales yield, are covering the fully board cost of the sales org.”
Elliott Robinson Oct 14, 2021 ▶ 19:27 State of the Cloud 2021 with Bessemer Venture Partners | SaaStr Software Community
Nov 30, 2021 positive
Insight
Lemkin: 90% of sales reps run one static playbook; 10X reps adapt
“What makes them 10 X, and it took me a long time to figure this out, is that they can change their playbook. 90% of sales reps, and this works out the bigger you get. They sell exactly the same way.”
Jason Lemkin Nov 30, 2021 ▶ 14:40 Scaling a Successful SaaS Sales Team w/ 20VC Founder Harry Stebbings and SaaStr Founder Jason Lemkin
Jan 27, 2022 neutral
Insight
Delatorre: Drive scales sales results linearly, while intelligence is a threshold
“Drive's the one that's most linearly correlated with results. Intelligence is more of a threshold value. If they're smart enough. And sure, more is better, but really it's Drive that, that, that scales.”
Carlos Delatorre Jan 27, 2022 ▶ 31:35 Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions, and 6Sense
Jun 24, 2022 positive
Insight
Lemkin: Product experts who close decently beat great closers without product mastery
“I'd rather have an expert in my product that's a decent closer than an amazing closer that doesn't understand the product. They won't close anything until your brand is just mega.”
Jason Lemkin Jun 24, 2022 ▶ 25:50 16 Ways to Level Up in 2022 with SaaStr Founder and CEO Jason Lemkin | SaaStr Software Community
Sep 6, 2022 neutral
Assertion Not checkable as stated
Lauren Wright: On average, one in four sales reps fails
“One in four reps fail. That's the average.”
Lauren Wright Sep 6, 2022 ▶ 18:59 Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals | Demodesk
Sep 6, 2022 positive
Insight
Riederle: First sales rep must be a scrappy builder, not a big-company hire
“I think you need someone who is really able to find their own leads, is really able to hustle, is hungry, Can live in an environment where there's nothing there yet, where there's no established process, who is really a builder and wants to build things, who w…”
Veronika Riederle Sep 6, 2022 ▶ 8:06 Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals | Demodesk
Dec 1, 2022 positive
Insight
Nilsson: Startups Should Always Hire Sales Reps in Pairs
“As these SDRs start generating meetings and pipeline starts to build, then yes, hire two sales reps. Never hire one, always hire in pairs.”
Lars Nilsson Dec 1, 2022 ▶ 14:08 How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson
Dec 1, 2022 positive
Insight
Nilsson: One SDR Can Fill the Pipeline of Three Account Executives
“If you consider that one SDR can fill the pipeline of up to three reps, you can accelerate revenue at a very quick rate.”
Lars Nilsson Dec 1, 2022 ▶ 0:28 How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson
Dec 1, 2022
Insight
Nilsson: Inbound Leads From Active Prospects Should Bypass SDRs
“You don't want your SDRs following up on a lead from an active in-flight prospect. You want your sales reps. So if you do this right, An inbound lead operation should make sure that leads are getting dispensed and dispersed to the right people, and you have th…”
Lars Nilsson Dec 1, 2022 ▶ 34:30 How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson
Dec 7, 2022
Insight
Blond: Deal Conversion Varies Dramatically Based on Which Rep Gets the Lead
“And the thing that you're referencing, Jason, that was a huge takeaway for me is it makes such a huge difference which sales rep gets the lead in terms of the probability of that deal closing. Like, you would think the product is what matters, but there is so …”
Sam Blond Dec 7, 2022 ▶ 2:55 SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Gong VPS Jameson Yung + Jason Lemkin
Feb 16, 2023 neutral
Assertion Not checkable as stated
Fox: Brex split customer success and upsell roles at 30-40 employees
“Eventually we split out the team when we cross kind of like 30, 40 people. And we had one team of customer success reps that only focused on churn... And whenever an opportunity came to sell a new product or to increase our share of wallet with an existing pro…”
Lucas Fox Feb 16, 2023 ▶ 26:16 SaaStr CRO Confidential: Brex GM of Startups Lucas Fox on Customer Retention and Expansion
Mar 7, 2023 neutral
Disclosure
Atlassian delayed hiring sales reps until it launched a high-ASP enterprise tier
“When we first added sales reps, it was largely, we had just created a scale version of our product. Like we call it the data center edition. So we basically finally had a product that was built for large customers. And what I say is had an ASP high enough wher…”
Cameron Deatsch Mar 7, 2023 ▶ 20:45 How The Biggest Product-Led Enterprise Company In The World Did It | Atlassian CRO Cameron Deatsch
Jul 5, 2023 positive
Insight
Pushing GTM accountability one stage deeper aligns behavior and accelerates growth
“We would force, we would push everybody's accountability one step deeper in the funnel, because what does that do? Well, automatically, now that, that sales rep who has responsibility for what goes on when they're at the next stage of the funnel and implementa…”
Sterling Snow Jul 5, 2023 ▶ 9:02 Go to Market Strategies That Led To Divvy's $2.5B Exit with Divvy’s Former CRO, Sterling Snow
Oct 18, 2023 negative
Insight
Rosemblat: Poor Meeting Conversions Stem Primarily from Inadequate Sales Training
“Do leads pick up the phone and want to talk to your team at expected rates? This is mainly a training issue. That where reps might not know how to speak the right language to prospective customers, or might not understand what customers are looking for.”
Alex Rosemblat Oct 18, 2023 ▶ 21:59 How to Close More SaaS Deals with Less Budget with Datadog's CMO Alex Rosemblat
Oct 18, 2023 neutral
Insight
Rosemblat: Falling Lead Rejection Rates Signal Reps Are Not Following Up
“If lead rejection rates actually start to go down, it might mean that your leads are just not getting followed up with.”
Alex Rosemblat Oct 18, 2023 ▶ 19:38 How to Close More SaaS Deals with Less Budget with Datadog's CMO Alex Rosemblat
Oct 27, 2023
Insight
Lemkin: Sales hires from easier-to-sell products will almost always fail
“If you hire someone from something that is great, but easier to sell and yours is harder, they will fail almost always.”
Jason Lemkin Oct 27, 2023 ▶ 5:46 How to Navigate Strategic Change for Growth with SaaStr CEO and Founder, Jason Lemkin
Mar 20, 2024 negative
Insight
Sam Blond: Spreadsheet-based sales hiring caused productivity to regress dramatically
“We made decisions based on a spreadsheet. We had a historical data on rep effectiveness in 20, 20 and 20, 21 in finance plugged the number going from 10 reps to 14 reps into the spreadsheet. And the spreadsheet said this was what was going to happen when we go…”
Sam Blond Mar 20, 2024 ▶ 14:37 Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
Mar 20, 2024
Insight
Lemkin: Founders must hire early sales reps on their exact wavelength
“In founder-led sales, unfortunately, you can't hire the diverse type of rep that a great CRO or VP of sales can hire. They have to be narrow. They have to be people that work on your wavelength, that talk the way you talk, that can do no look passes, that you …”
Jason Lemkin Mar 20, 2024 ▶ 36:41 Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
Jun 13, 2024 neutral
Assertion Supported
Bendov: Sales Reps Spend Roughly 75% of Time on Non-Selling Tasks
“Reps spend about 75% of their time on non-selling time. If you measure the hours that their customer facing, it's 25%, sometimes even less.”
Amit Bendov Jun 13, 2024 ▶ 3:38 The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov
Jul 19, 2024 positive
Prediction Not checkable as stated
Cabane: Certified human sales reps will become a premium luxury offering
“We're gonna see, like, the certified real human, which can be the new, like Parmigiano-Reggiano of, like, sales. Well, like, hey, like, this is a stamp. This is, like, actually a meat bag that's talking to you, and some people are gonna like that. Some people …”
Guillaume Cabane Jul 19, 2024 ▶ 22:46 Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners
Sep 19, 2024 negative
Assertion Not checkable as stated
Lemkin: Tech Companies Stopped Checking References And Requiring Demos In 2020
“No one does reference checks since March, 20, 20. No one asks sales reps to do demos before they hire them anymore.”
Jason Lemkin Sep 19, 2024 ▶ 15:57 How to Hire a Great VP of Sales Today with SaaStr CEO Jason Lemkin
Dec 20, 2024 positive
Insight
Benfer: Highly tenured sales reps drive the highest individual rep productivity
“One of the things that I've seen very consistently in terms of being one of the biggest growth drivers at companies I've worked at, it's having highly tenured reps. Those reps are the ones that tend to have, in my experience, Tend to have the highest in rep pr…”
Michelle Benfer Dec 20, 2024 ▶ 13:11 How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL’s Head of Sales Michelle Benfer
May 21, 2025 bullish
Prediction Not checkable as stated
Lemkin: AI Will Outperform 80% of Sales Reps by 2026
“Because your AI, at least by next year, is going to be better than 80% of sales reps. Not the best.”
Jason Lemkin May 21, 2025 ▶ 3:35 SaaS + AI: It’s Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin
May 28, 2025 bearish
Prediction Not checkable as stated
Lemkin: Mediocre sales reps will lose their jobs within a year to AI
“I don't think they have a job next year. I think most, I think they're going to quickly lose all and they're not going, and I don't think they're going to step up and become AI experts.”
Jason Lemkin May 28, 2025 ▶ 27:22 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
Jun 11, 2025 negative
Insight
Sam Blond: Traditional CRM Forecasts Are Fundamentally Wrong Due to Bias
“The only problem is it's entirely wrong. And, you know, you have like a sales rep that is adding their own like subjective Experience about the account. Like they may want to influence the sales manager to think that the deal is going to close, or they may be …”
Sam Blond Jun 11, 2025 ▶ 20:52 5 Ways AI Has Already Changed B2B Sales Forever with Perplexity's CBO Dmitry Shevelenko
Aug 27, 2025 negative
Insight
Jason Lemkin: Most sales reps want 80% earnings for 30% work
“Most sales reps want to earn 80% of what they can for 30% of the work.”
Jason Lemkin Aug 27, 2025 ▶ 40:12 What Happens When AI Kills Your SaaS Growth? Live Q&A with SaaStr CEO and Founder Jason Lemkin
Sep 17, 2025 negative
Insight
Foster: Sales and support reps have no excuse for lacking account context
“There's no excuse for a sales rep or a CSM or a support rep to not have context about your account, to know what you're doing.”
Wade Foster Sep 17, 2025 ▶ 11:44 Building AI-First Companies: Insights from Zapier’s CEO Wade Foster
Sep 17, 2025 bullish
Prediction Not checkable as stated
Foster: AI Will Eventually Act Autonomously as Sales Reps and CSMs
“I think it takes a lot of work to get that last mile good enough where you would say, Hey, we're actually going to feel confident actually having the AI act as the sales rep or act as the CSM in these equations where it's going to get there. It's going to get …”
Wade Foster Sep 17, 2025 ▶ 13:52 Building AI-First Companies: Insights from Zapier’s CEO Wade Foster
Oct 5, 2025 positive
Insight
Lemkin: A B-Plus AI Handles Sales Leads Better Than Humans
“It's better to give a precious lead to an ad to a B plus AI than to give it to someone in sales. That's going to quit, not show up or screw up the deal.”
Jason Lemkin Oct 5, 2025 ▶ 45:20 Is The Classic GTM Playbook Really Dead? with SaaStr CEO and Founder Jason Lemkin
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