This episode carries Theresa O'Neil's own address, with nobody on the show putting
questions to them. It still counts as said, and it is kept out of every score on their page.
Theresa O'Neil, CMO of Showpad, shares benchmark data on how many times sales reps re-record pitches before submitting them to managers.
“So, one of the things that, that we found with our client base Has to record a pitch for their manager to review. They record it on average, 6.6 times.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Theresa O'Neil
Opinion
CRMs Are Executive Data Collection Tools That Do Not Help Sellers
“You've got your CRM. It really, that's just a data collection for executives to do analysis. It doesn't help the sales team, right? It doesn't help a seller at all.”
Theresa O'NeilJul 24, 2019▶ 21:44"Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
AssertionPartly supported
O'Neil: Over Half of B2B Buyers Prioritize Experience Over Price
“So now more than half of B to B buyers are buying based on experience over price or product.”
Theresa O'NeilJul 24, 2019▶ 1:29"Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
AssertionSupported
O'Neil: Most B2B Buyers Feel Overwhelmed by Over 10 Content Pieces
“Most people are overwhelmed when there's more than 10 pieces, and if you think about a whole buying cycle, it's likely you're sending more than 10 pieces. But almost half were overwhelmed with five.”
Theresa O'NeilJul 24, 2019▶ 3:34"Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
AssertionSupported
Forbes Data: Salespeople Spend Only 35% of Their Day Selling
“Like, Forbes says, 35% of a sales person's day is actually spent selling, because they're filling out all those 10 extra sales force fields for me, so I can do great segmentation.”
Theresa O'NeilJul 24, 2019▶ 8:40"Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
AssertionSupported
O'Neil: Inability to articulate unique value is top reason reps miss quota
“In fact, serious decisions for many years, it says the number one reason that salespeople don't make quota is their inability to articulate unique value.”
Theresa O'NeilJul 24, 2019▶ 10:26"Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
Insight
Tying Sales Compensation to Churn Forces Discipline Around Ideal Customers
“By being responsible for churn, they're gonna do what they can to sell into the right ICP that's not gonna churn, and keep that customer whole so that they have to sell less new bookings.”
Theresa O'NeilJul 24, 2019▶ 17:31"Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
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