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More from Lauren Wright
Insight
Wright: Early sales must focus on immediate customers, not VC TAM pitch
“The reality is, you go and pitch to VCs and you tell them, you know, this is a huge blue ocean. We have so much TAM. This is a ninety, hundred billion dollar problem. But the reality is, you need to really come in and say, okay, who are the customers that I ca…”
Lauren WrightSep 6, 2022▶ 11:33Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals | Demodesk
Insight
Wright: International expansion forces SaaS startups to redefine their ICP
“This problem kind of comes out again as you're trying to go maybe international. I certainly had this happen when I was launching a team in Europe, and had a repeatable process in the U.S., but suddenly our ICP was slightly different, and I had to redefine tha…”
Lauren WrightSep 6, 2022▶ 13:20Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals | Demodesk
Insight
Wright: Scale sales hiring only when 80% of reps hit 80% quota
“So I think the magic number is 80% of the team get to 80% to quota or higher, which is hard to do. There are many, many teams that are fully scaled And not hitting 50% quota. So it's very hard to do that magic number, and if you hit that magic number, then, yo…”
Lauren WrightSep 6, 2022▶ 15:24Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals | Demodesk
Insight
Wright: Sales playbooks fail without missionary early hires
“And absolutely nothing, none of this works, even if you have the perfect playbooks and you have the perfect tool stack, none of this works if you can't figure out hiring. In fact, if you screw up a lot of other things, which you inevitably will do, we all do, …”
Lauren WrightSep 6, 2022▶ 19:15Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals | Demodesk
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