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Lauren Wright: On average, one in four sales reps fails

Lauren Wright · Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals | Demodesk · Sep 6, 2022 · at 18:59

Lauren Wright, VP of Revenue at Demodesk, discusses the failure rate of sales representatives when startups scale without playbooks.

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“One in four reps fail. That's the average.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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