Wright: Sales playbooks fail without missionary early hires
Lauren Wright · Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals | Demodesk · Sep 6, 2022 · at 19:15
Lauren Wright (VP Revenue, Demodesk) discusses the foundational importance of hiring profile selection when transitioning from founder-led sales.
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“And absolutely nothing, none of this works, even if you have the perfect playbooks and you have the perfect tool stack, none of this works if you can't figure out hiring. In fact, if you screw up a lot of other things, which you inevitably will do, we all do, if you don't hire the right people who are utility players and missionaries, the people who, yes, care about compensation and care about the things that salespeople care about, but if you don't hire the right people, Who are really in it to build something with you who are doers, then you're going to have people leaving the organization because they don't have it in their heart.”
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