churn

“And churn dropped by like 70% in six months.”

“NPS is really great because it helps you predict where churn is. It's, it, you know, if you have, ah, detractors, it's really, it helps you identify who's gonna churn. Advocacy really helps drive, you know, this is, would you recommend this product or service.…”

“By being responsible for churn, they're gonna do what they can to sell into the right ICP that's not gonna churn, and keep that customer whole so that they have to sell less new bookings.”

“So we measure adoption, and we measure adoption three months from sale, six months from sale, nine months from sale. If you're not 85% or so consumed of the services that you purchased, Then we got alarm bells going off and trying to figure out how to rectify …”

“The greatest churn happens in those first few months after you've sold something, because you haven't delivered on that promise.”

“In the VC side, frankly, I don't see as much recalculation, but when you meet PE people, they will literally take all your financials and just recalculate everything. You know, you're going to say your churn is, you know, only 10%. They're like, well, we'll fi…”

“There's a semi-famous quote that but cash is a fact, profit is an opinion. I feel the same way about ARR and churn, that ARR is a fact churn, And churn rates are an opinion.”

“Net dollar retention, which I think is actually a more effective way to get at what churn is trying to measure.”

“How, how we typically look at it is if there's a temporary reduction for a short period of time, let's say within, within the six month period, as long as at the end of that period, the customer is, is effectively renewing the full amount and kind of go get, g…”

“Even if the customer is just renewing for one extra month, as long as they're renewing at the full ARR value, there shouldn't be any churn.”

“In our case, we have different timing across different business units. One of our business units uses three months. One of our business units uses 30 days. And the other one is more of a real time whether we take, take churn on it or not, and then classify it …”

“And unfortunately there isn't right now, you know, Gemini accept the counted principles for how to define churn. So I think it's going to be one of those things that as more and more businesses become cloud orientated, SAS orientated, ultimately customer succe…”

“The customers that were most likely to churn were those customers that were still using other competitor products, right? So they were using other credit cards. They were using other bank accounts. And we realized that when we would speak to these customers, t…”

“And let's say you in hyper growth and sign a lot of revenue into two or three year contract, you know, you might find out in three years that you have a huge churn wave coming up that you didn't predict.”

“And we're going to actually tie comp to retention as a number. And like, just dramatically changed the behavior and the impact and results this year. Like our baseline of churn and from the account management org is like just a number that we just massively be…”

“And the harder it is to leave, man, the more stressful it is to buy.”

“He put the data in Snowflake, and he's like, okay, let me compare that to churn. And he found out the very best sales reps in the SMB motion had the highest churn, because they were shoving deals down the pipe. And so actually, none of the best reps were his b…”