The Numbers Museum

Every specific figure ever claimed on the show. 665 match this view. Red rows are numbers the cited sources contradict.

AllDollarsMultiplesPercentagesBig numbers
FigureAs spokenThe claimWhoWhenChecked?
25% “25%” Poilievre: Canada's cold weather makes LNG liquefaction 25% cheaper Pierre Poilievre Apr 13, 2025 Supported
25% “25%” Flatt: Commodity Real Estate Underperforms While Top Quartile Thrives Bruce Flatt Apr 1, 2025
25% “25%” Ury: Around 25% of People Can Shift Their Attachment Style Over Time Logan Ury Mar 18, 2025 Supported
25% “25%” Mackey: Whole Foods' Optimal Annual Growth Rate Was 15% to 25% John Mackey Oct 29, 2024
25% “25%” Bragg: Holding Berkshire Hathaway targeting a 10% to 12% return John Bragg Oct 1, 2024
25% “25%” Erin Wade: Job performance accounts for only 25% of Homeroom's hiring evaluation Aaron Wade Sep 17, 2024
25% “25%” Dr. Rhonda Patrick: Omega-3 Trials Show 25% Drop in Cardiovascular Events Dr. Rhonda Patrick Apr 2, 2024 Partly supported
25% “25%” Stalk: Quadrupling Process Speed Cuts Operating Costs by 20% George Stalk Jr. May 2, 2023
25% “25%” Klein: Half-Day ShadowBox Training Boosts Expert Alignment by 25% Gary Klein Aug 9, 2022 Supported
25% “25%” Walker: Waking two hours early can cost up to 70% of REM sleep Dr. Matt Walker Feb 22, 2022
25% “25%” Walker: Optimal sleep comprises 20-25% REM and 20-30% deep non-REM Dr. Matt Walker Feb 22, 2022 Supported
25% “25%” Cialdini: McDonald's Families Bought 25% More Food When Given Balloons First Robert Cialdini Oct 19, 2021 Supported
25% “25%” Haidt: US teen suicide is up 25% for boys, 70% for girls Jonathan Haidt Jul 2, 2019 Supported
25% “25%” Google Tracks 80% of the Top Million Websites; Facebook Tracks 25% Gabriel Weinberg May 14, 2019 Supported
25% “25%” Gawande: 25% of Medicare spending occurs in the final year of life Dr. Atul Gawande Oct 2, 2018 Supported
25% “25%” Gawande: Only 25% of seriously ill patients discuss quality-of-life goals Dr. Atul Gawande Oct 2, 2018 Supported
25% “25%” Gawande: Palliative Care Conversations Extended Lung Cancer Patients' Lives by 25% Dr. Atul Gawande Oct 2, 2018 Supported
25% “25%” Half of Emotional Expressions Are Universal; 25% Are Culturally Specific Dacher Keltner Feb 21, 2018 Supported
25% “25%” Tetlock: Prediction markets have proven well-calibrated across hundreds of forecasts Philip Tetlock Dec 8, 2015 Supported
24% “24%” Using a Sauna Four to Seven Times Weekly Cuts Mortality by 40% Dr. Rhonda Patrick Apr 2, 2024 Supported
24% “24%” Cialdini: Tailored Free Gifts Boosted Fast-Food Purchases by 24% Robert Cialdini Oct 19, 2021 Supported
23% “23%” Wolfe: US share of foreign graduates fell from 23% to 15% Josh Wolfe Mar 4, 2025 Supported
23% “23%” Balcetis: Narrowed visual focus makes runners 23% faster with 17% less pain Dr. Emily Balcetis Jul 4, 2023 Supported
23% “23%” Narrowed visual focus improves speed 23% and reduces perceived effort 17% Dr. Emily Balcetis Dec 13, 2022 Supported
23% “23%” Garneau: Cars and trucks cause 80% of Canada's transportation emissions Marc Garneau Jul 2, 2017 Supported
20.4% “20.4%” Teledyne Delivered 20.4% Annual Returns From 1963 to 1990 Shane Parrish Apr 22, 2025 Supported
20% “20%” Enders: An 80/20 ratio of whole to processed foods maintains dietary balance Dr. Giulia Enders Jun 23, 2026
20% “20%” Pincus: Roughly 20% of Facebook users played FarmVille at its peak Mark Pincus Jun 2, 2026 Supported
20% “20%” Pincus: Zynga drove 20% of Facebook page views and 10% of revenue at IPO Mark Pincus Jun 2, 2026 Supported
20% “20%” Vietnam War Work Provided Nearly 20% of South Korea's 1967 Foreign Exchange Shane Parrish May 19, 2026 Partly supported
20% “20%” Hyundai Had 82% Hands-On Labor Versus 60% for Japanese Shipbuilders Shane Parrish May 19, 2026 Supported
20% “20%” Tangen: Norway's sovereign fund increases productivity 20% using AI Nicolai Tangen Feb 17, 2026
20% “20%” Tangen: Norway's sovereign fund actively manages 20% of its capital Nicolai Tangen Feb 17, 2026
20% “20%” Clear: Working on the right objective yields 100x results; pure effort scales 20% James Clear Jan 1, 2026
20% “20%” Poilievre: Chief Billy Morin Cut Enoch Reserve Unemployment to 3% Pierre Poilievre Dec 27, 2025 Partly supported
20% “20%” Companies should shift 20% of marketing budgets to top-tier call centers Rory Sutherland Dec 9, 2025
20% “20%” The British sparkling wine industry was saved by raising prices 150% Rory Sutherland Dec 9, 2025
20% “20%” Evans: US Surveys Show Only Roughly 10% of People Use LLMs Daily Benedict Evans Sep 2, 2025 Supported
20% “20%” Clayton Homes grew sales 25% annually during the stagflation era Shane Parrish Oct 21, 2025 Contradicted
20% “20%” Cool: An okay business earns 20% ROIC, a great one earns 50%+ Tracy Britt Cool Oct 14, 2025
20% “20%” Pattison liquidated 20% of his assets ahead of the 1981 recession Shane Parrish Jul 1, 2025 Supported
20% “20%” Hastings: Gates-Funded GMO Cassava Delivers 5 to 10x Crop Yield in Trials Reed Hastings Jun 10, 2025 Supported
20% “20%” Dyson routinely invested 20% of revenue into R&D against a 2% norm Shane Parrish Mar 25, 2025 Partly supported
20% “20%” Typical good HVAC service businesses operate at 15-20% net margins David Heacock Feb 18, 2025 Supported
20% “20%” Patrick: Every 100mg magnesium increase reduces pancreatic cancer risk by 20% Dr. Rhonda Patrick Dec 24, 2024 Supported
20% “20%” Mackey: Whole Foods bulk food sales dropped from over 20% to under 1% John Mackey Oct 29, 2024
20% “20%” Housel: Personal assets consist exclusively of cash, home, index funds, and Markel Morgan Housel May 28, 2024
20% “20%” Every 100mg of Daily Magnesium Cuts Pancreatic Cancer Risk by 20% Dr. Rhonda Patrick Apr 2, 2024 Supported
20% “20%” Approximately 20% of society cannot form visual pictures in their mind Todd Herman Nov 28, 2023 Contradicted
20% “20%” Parrish: Any Business Appears Undervalued Under Indefinite 20% Growth Projections Shane Parrish Jan 23, 2024
20% “20%” Gayner Liquidated 20% of Markel's Equity Portfolio in Early 2020 Tom Gaynor Jan 23, 2024
20% “20%” Stalk: Quadrupling Process Speed Cuts Operating Costs by 20% George Stalk Jr. May 2, 2023
20% “20%” Dignan: Replace rigid standards with flexible defaults to enable a barbell strategy Aaron Dignan Feb 7, 2023
20% “20%” Dignan: Converting just 5% of an organization drives systemic operational transformation Aaron Dignan Feb 7, 2023
20% “20%” Lütke: Generalists can reach 80% mastery in five fields simultaneously Tobi Lütke Nov 15, 2022
20% “20%” Sinclair: 80% of human longevity is lifestyle, only 20% is genetics Dr. David Sinclair May 3, 2022 Partly supported
20% “20%” Collins: The most successful companies alter only 20% of their operating recipe Jim Collins May 4, 2021
20% “20%” Cialdini: Labeling dishes 'most popular' boosted restaurant orders by 13% to 20% Robert Cialdini Oct 19, 2021 Partly supported
20% “20%” Lavingia: Venture-backed startups need 10-20% MoM growth by Series A/B Sahil Lavingia Dec 8, 2020
20% “20%” Cubitt: Even equity splits fail because future dilution destroys founder motivation Code Cubitt Oct 27, 2020
20% “20%” McLean: Enron investors ignored business fundamentals to chase 20% earnings growth Bethany McLean Jun 9, 2020
20% “20%” Calacanis: No-code tools will enable 20% of people to build products Jason Calacanis Apr 14, 2020
20% “20%” Fogg: 20% of Tiny Habits participants take on hard behaviors in five days BJ Fogg Jun 23, 2020
20% “20%” Nagoski: Stress increases sexual interest for only 10 to 20 percent of people Emily Nagoski Sep 17, 2019 Supported
20% “20%” Scott Page: Making sense of complex systems requires ensembles of diverse models Scott Page Apr 2, 2019
20% “20%” Scott Adams: 20% of People Experience Extraordinary Hypnotic Phenomena Scott Adams Nov 26, 2019 Supported
20% “20%” Collison: Stripe invests roughly 70-80% on core optimization and 20% on speculative bets Patrick Collison May 2, 2018
20% “20%” Collison: Life is too short to read un-enjoyable books Patrick Collison May 2, 2018
20% “20%” Robert Greene spends 80 percent of his working time on research Ryan Holiday May 16, 2016
20% “20%” Sutherland: Business can profit from behavioral quirks that fail academic rigor Rory Sutherland May 30, 2017
20% “20%” Bakshi: Costco Generates 20% ROE and High Turns on Sub-2% Margins Sanjay Bakshi Sep 18, 2015 Supported
19% “19%” McDonald's enforced strict 19% beef fat using custom Fat-alyzer testing devices Shane Parrish Jan 27, 2026 Supported
19% “19%” Flatt: Brookfield's parent company achieved 19% annualized returns over 30 years Bruce Flatt Apr 1, 2025 Supported
19% “19%” Robinson: Slovic Study Proves Extra Information Increases Overconfidence Without Improving Accuracy Adam Robinson Dec 26, 2018 Supported
18% “18%” Pasricha: 18% of people and one-third of college students report anxiety Neil Pasricha Oct 18, 2022 Supported
17% “17%” Balcetis: Narrowed visual focus makes runners 23% faster with 17% less pain Dr. Emily Balcetis Jul 4, 2023 Supported
17% “17%” Narrowed visual focus improves speed 23% and reduces perceived effort 17% Dr. Emily Balcetis Dec 13, 2022 Supported
17% “17%” Marks: Oaktree achieved 16-17% distressed debt returns over 30 years without leverage Howard Marks Mar 5, 2019 Supported
17% “17%” Robinson: Slovic Study Proves Extra Information Increases Overconfidence Without Improving Accuracy Adam Robinson Dec 26, 2018 Supported
16% “16%” At Its Peak, Hyundai Constituted 16% of South Korea's Entire Economy Shane Parrish May 19, 2026 Supported
16% “16%” Flatt: Investment upside takes care of itself; downside risk is what matters Bruce Flatt Apr 1, 2025
15% “15%” Parrish: FedEx permanently kept 15% of 1997 UPS strike customers Shane Parrish Sep 9, 2025 Supported
15% “15%” Costco strictly caps its retail product markups at 14 to 15 percent Shane Parrish Aug 12, 2025 Supported
15% “15%” Nooyi: Activists with 1-2% stakes should not agitate for board seats Indra Nooyi Jun 24, 2025
15% “15%” Poilievre: Commits to 15% Income Tax Cut for Average Canadian Workers Pierre Poilievre Apr 13, 2025
15% “15%” Wolfe: US share of foreign graduates fell from 23% to 15% Josh Wolfe Mar 4, 2025 Supported
15% “15%” Sitting near low performers decreases employee productivity by 30% Codie Sanchez Jan 7, 2025 Partly supported
15% “15%” Women wearing makeup earn 15% more annually than equally attractive peers Codie Sanchez Jan 7, 2025 Supported
15% “15%” Tversky: Superforecasters succeed through fine calibration and perspective changing Barbara Tversky Sep 6, 2022
15% “15%” Holiday: Small quality drops from overcommitting compound until career opportunities disappear Ryan Holiday Jan 11, 2022
15% “15%” Cialdini: Moving expert testimonials to top of Bose ad increased sales 15% Robert Cialdini Oct 19, 2021 Supported
15% “15%” Cialdini: Reframing Bose Ad Headline Around FOMO Increased Sales 45% Robert Cialdini Oct 19, 2021 Not publicly verifiable
15% “15%” Cubitt: Only 10 to 15 Percent of His Deals Exited Highly Positively Code Cubitt Oct 27, 2020
15% “15%” Scott Page: Making sense of complex systems requires ensembles of diverse models Scott Page Apr 2, 2019
15% “15%” MacAskill: The poorest people in the US or Canada are in the top 10-15% globally William MacAskill Jul 11, 2018 Contradicted
14% “14%” Hyundai Had 82% Hands-On Labor Versus 60% for Japanese Shipbuilders Shane Parrish May 19, 2026 Supported
14% “14%” Ury: Only 14% of US men are six feet or taller Logan Ury Mar 18, 2025 Supported
14% “14%” Davis: Capital One at a 14% earnings yield beats single-digit real estate cap rates Christopher Davis Mar 5, 2024
12% “12%” Pat Farrah's Early Retail Concept Ran at Disastrous 12% Gross Margins Shane Parrish Dec 16, 2025 Supported
12% “12%” Founder Dick Stack Sold Company to Children Under Brutal Financing Terms Shane Parrish Sep 23, 2025 Supported
12% “12%” Finkelstein: Shopify processes about 12% of all U.S. e-commerce Harley Finkelstein Jul 8, 2025 Supported
12% “12%” Gil: Cost-plus contracts incentivize defense firms to run late and overrun costs Elad Gil May 13, 2025
12% “12%” Bragg: Holding Berkshire Hathaway targeting a 10% to 12% return John Bragg Oct 1, 2024
12% “12%” Housel: Financial trouble begins when expectations grow faster than net worth Morgan Housel May 28, 2024
12% “12%” Cialdini: Tailored Free Gifts Boosted Fast-Food Purchases by 24% Robert Cialdini Oct 19, 2021 Supported
11% “11%” Ury: Research Shows Only 11% of People Experience Love at First Sight Logan Ury Mar 18, 2025 Supported
10% “10%” Pincus: Zynga drove 20% of Facebook page views and 10% of revenue at IPO Mark Pincus Jun 2, 2026 Supported
10% “10%” Vietnam War Work Provided Nearly 20% of South Korea's 1967 Foreign Exchange Shane Parrish May 19, 2026 Partly supported
10% “10%” Hyundai Built Ships in Half the European Time at 10% Lower Prices Shane Parrish May 19, 2026 Supported
10% “10%” Liemandt: Only 10% of Education Market Prioritizes Academics Over Time Efficiency Joe Liemandt Mar 31, 2026
10% “10%” Ovitz: Building momentum requires continuous effort without cutting back even 10% Michael Ovitz Feb 3, 2026
10% “10%” Housel: America's Non-Fascist Great Depression Recovery Was a Top 10% Tail Outcome Morgan Housel Jan 20, 2026
10% “10%” Clear: Working on the right objective yields 100x results; pure effort scales 20% James Clear Jan 1, 2026
10% “10%” Bernie Marcus Rejected $3M VC Offer Demanding Cuts to Employee Healthcare Shane Parrish Dec 16, 2025
10% “10%” Marketing is fat-tailed, making hourly billing a fundamentally broken compensation model Rory Sutherland Dec 9, 2025
10% “10%” The British sparkling wine industry was saved by raising prices 150% Rory Sutherland Dec 9, 2025
10% “10%” Evans: US Surveys Show Only Roughly 10% of People Use LLMs Daily Benedict Evans Sep 2, 2025 Supported
10% “10%” Flexport aims to cut global shipping costs by 5% to 10% Ryan Petersen Aug 5, 2025
10% “10%” Parrish: HP cut all salaries by 10% during a recession to avoid layoffs Shane Parrish Nov 4, 2025 Supported
10% “10%” Scilipoti: The primary investing rule is avoiding catastrophic, embarrassing losses Anthony Scilipoti Oct 28, 2025
10% “10%” Cool: Pampered Chef scaled digital sales from 10% to 75% Tracy Britt Cool Oct 14, 2025
10% “10%” Kahneman: Insurance underwriters varied by 50% on identical cases, despite 10% expectations Daniel Kahneman Jul 22, 2025 Supported
10% “10%” Schwab forced succession planning with an asymmetric 5 percent profit-share penalty Shane Parrish Jul 15, 2025 Supported
10% “10%” Nooyi: 10% female CEOs is not real progress given MBA demographics Indra Nooyi Jun 24, 2025
10% “10%” Nooyi: Dealmaking Is Only 10% of an Acquisition; Integration Is 90% Indra Nooyi Jun 24, 2025
10% “10%” Hastings: Netflix Accounts for Only 5% to 10% of TV Viewing Reed Hastings Jun 10, 2025 Partly supported
10% “10%” Gil: Cost-plus contracts incentivize defense firms to run late and overrun costs Elad Gil May 13, 2025
10% “10%” Rose Blumkin Built Her Business by Consistently Selling 10% Above Cost Shane Parrish May 6, 2025 Supported
10% “10%” Berkshire Hathaway Acquired Nebraska Furniture Mart for Approximately $55 Million Shane Parrish May 6, 2025 Partly supported
10% “10%” Garry Tan: Y Combinator's unicorn hit rate increased from 3.5% to 5.5% Garry Tan Apr 29, 2025 Supported
10% “10%” Garry Tan: AI passing the Turing test will jump to 30% this year Garry Tan Apr 29, 2025
10% “10%” Poilievre: Society must treat successful entrepreneurs as heroes, not bandits Pierre Poilievre Apr 13, 2025
10% “10%” Parrish: The Mellons Controlled 10% of US Oil Exports in 1894 Shane Parrish Feb 25, 2025 Supported
10% “10%” Eaton's Canadian retail market share collapsed from 60% to under 10% Shane Parrish Feb 11, 2025 Supported
10% “10%” Dunford: Only 10% of successful startups actually create new market categories April Dunford Aug 20, 2024
10% “10%” Housel: Financial trouble begins when expectations grow faster than net worth Morgan Housel May 28, 2024
10% “10%” Davis: Asset manager incentives favor relative preservation over absolute client goals Christopher Davis Mar 5, 2024
10% “10%” Pasricha caps travel at 40 nights yearly with mandatory monthly family days Neil Pasricha Oct 18, 2022
10% “10%” Tversky: Superforecasters succeed through fine calibration and perspective changing Barbara Tversky Sep 6, 2022
10% “10%” Nagoski: Extra hour of sleep increases next-day sex likelihood by 10 percent Emily Nagoski Jun 21, 2022 Partly supported
10% “10%” Huberman: About 10% of people experience a dopamine surge from alcohol Dr. Andrew Huberman Mar 22, 2022 Partly supported
10% “10%” Holiday: Small quality drops from overcommitting compound until career opportunities disappear Ryan Holiday Jan 11, 2022
10% “10%” Hertz: Living alone makes people 10% more likely to feel lonely Noreena Hertz Jun 29, 2021 Supported
10% “10%” McGonigal: Lying in bed is bad for concussion recovery; patients need graded activity Jane McGonigal Jan 19, 2021
10% “10%” Lavingia: Venture-backed startups need 10-20% MoM growth by Series A/B Sahil Lavingia Dec 8, 2020
10% “10%” Calacanis: LAUNCH invests $100k for 6% and seeks another 10% follow-on Jason Calacanis Apr 14, 2020
10% “10%” Kahneman: Insurance underwriters varied by 50% on identical cases, defying 10% expectations Daniel Kahneman Oct 15, 2019 Supported
10% “10%” Nagoski: One extra hour of sleep increases the chances of sex by 10% Emily Nagoski Sep 17, 2019 Supported
10% “10%” Howey predicts self-driving robotaxis will reduce car ownership to 10% Hugh Howey Aug 6, 2019 Open
10% “10%” Scott Adams: Humans Make Decisions Irrationally and Rationalize Them Afterward Scott Adams Nov 26, 2019
10% “10%” Mauboussin: Kahneman Noise Study Found 40% to 60% Decision Variance Michael Mauboussin Jan 23, 2018 Supported
10% “10%” Rao estimates that 30 to 40 percent of workers are free agents Venkatesh Rao Jan 28, 2016
10% “10%” Tetlock: 50 minutes of debiasing training improves forecasting accuracy by 10% Philip Tetlock Dec 8, 2015 Supported
9% “nine percent” Cava limited investment bankers to 9% of its IPO share distribution. Ron Shaich Nov 11, 2025 Contradicted
9% “nine percent” Davis: Value Managers Gained 9% to 25% During 2000 Market Drop Christopher Davis Mar 5, 2024 Supported
8% “eight percent” Teledyne Delivered 20.4% Annual Returns From 1963 to 1990 Shane Parrish Apr 22, 2025 Supported
8% “eight percent” Patrick: High Omega-3 Index Correlates with Five-Year Longer Life Expectancy Dr. Rhonda Patrick Dec 24, 2024 Supported
8% “eight percent” Mackey: Whole Foods had highest sales per square foot among public food retailers John Mackey Oct 29, 2024 Supported
8% “eight percent” High Omega-3 Index Correlates With 5-Year Life Expectancy Increase Dr. Rhonda Patrick Apr 2, 2024 Supported
8% “eight percent” Dr. Rhonda Patrick: Two Grams of Daily Fish Oil Raises Omega-3 Index to 8% Dr. Rhonda Patrick Apr 2, 2024 Supported
7% “seven percent” Only 5% to 7% of U.S. businesses were women-owned in 1963 Shane Parrish Dec 2, 2025 Supported
7% “seven percent” Singleton: Paying 15x Earnings Yields No Premium Over Treasury Bills Shane Parrish Apr 22, 2025
6% “six percent” Jacobs: QXO will reach $50 billion by capturing 6% of distribution market Brad Jacobs Aug 4, 2026 Open
6% “six percent” Hetty Green Issued a Record $1.8M Mortgage on NYC's Stewart Building Shane Parrish Oct 7, 2025 Partly supported
6% “six percent” Jacobs: QXO will reach $50B by taking 6% market share Brad Jacobs Dec 24, 2024 Open
6% “six percent” Jacobs: QXO can reach $50B in revenue through acquisitions and organic growth Brad Jacobs Mar 19, 2024 Open
6% “six percent” Pasricha: Only six percent of global population has post-secondary education Neil Pasricha Oct 18, 2022 Partly supported
6% “six percent” Shah: Less than 6% of urban Indian women have independent income Kunal Shah Jun 28, 2022 Contradicted
6% “six percent” Cialdini: Sharing commonalities dropped email negotiation deadlocks from 30% to 6% Robert Cialdini Oct 19, 2021 Supported
6% “six percent” Cubitt: Even equity splits fail because future dilution destroys founder motivation Code Cubitt Oct 27, 2020
6% “six percent” Calacanis: LAUNCH invests $100k for 6% and seeks another 10% follow-on Jason Calacanis Apr 14, 2020
5.9% “5.9%” Vogue's September 1997 issue had 734 pages and weighed 4.3 pounds Shane Parrish Jun 17, 2025 Supported
5% “five percent” Jacobs: FP&A should calibrate manager forecasts against their historical accuracy Brad Jacobs Aug 4, 2026
5% “five percent” Gurley: 5% or fewer of non-product people can develop product instincts Bill Gurley Jun 9, 2026
5% “five percent” Harik: XPO tracks first and second derivatives of 10 daily KPIs Mario Harik Apr 14, 2026
5% “five percent” Liemandt: Traditional classroom lecturing wastes 90% of students' time Joe Liemandt Mar 31, 2026
5% “five percent” Housel: 'Just Be Yourself' Is Good Advice for Only 5% of People Morgan Housel Jan 20, 2026
5% “five percent” Ross Perot Demanded 70% of Home Depot for a $2 Million Investment Shane Parrish Dec 16, 2025 Supported
5% “five percent” Price Club introduced a 5% retail surcharge for non-paying members Shane Parrish Aug 12, 2025 Supported
5% “five percent” Charlie Munger: People Consistently Underestimate the Power of Incentives Charlie Munger Nov 18, 2025
5% “five percent” Scilipoti: The primary investing rule is avoiding catastrophic, embarrassing losses Anthony Scilipoti Oct 28, 2025
5% “five percent” Cool: Most businesses can improve productivity 2% to 5% annually through discipline Tracy Britt Cool Oct 14, 2025
5% “five percent” Schwab forced succession planning with an asymmetric 5 percent profit-share penalty Shane Parrish Jul 15, 2025 Supported
5% “five percent” The Lauder family withheld the final 5% of fragrance formulas from employees Shane Parrish Mar 11, 2025 Partly supported
5% “five percent” Estée Lauder expanded the fragrance market by selling perfume as bath oil Shane Parrish Mar 11, 2025 Supported
5% “five percent” Adam Karr: Breakthrough Investment Insights Come From the Last 5% of Research Adam Carr Nov 12, 2024
5% “five percent” Patrick: Body Converts Plant ALA to EPA and DHA at Only ~5% Efficiency Dr. Rhonda Patrick Apr 2, 2024 Supported
5% “five percent” Patrick: Vitamin D Regulates Roughly 5% of Protein-Coding Human Genome Dr. Rhonda Patrick Apr 2, 2024 Supported
5% “five percent” Markel Liquidated Its Citigroup Position at $26 Ahead of the 2008 Crash Tom Gaynor Jan 23, 2024
5% “five percent” Stalk: Unmanaged operations add value only 0.5% to 5% of total time George Stalk Jr. May 2, 2023
5% “five percent” Dignan: Converting just 5% of an organization drives systemic operational transformation Aaron Dignan Feb 7, 2023
5% “five percent” Goldsmith: Tweaking a subordinate's idea slightly ruins their commitment to execute Marshall Goldsmith Jul 12, 2022
5% “five percent” Holiday: Small quality drops from overcommitting compound until career opportunities disappear Ryan Holiday Jan 11, 2022
5% “five percent” Calacanis: No-code tools will enable 20% of people to build products Jason Calacanis Apr 14, 2020
4% “four percent” Baszucki estimates Roblox captures 3% to 4% of the $200B gaming market David Baszucki Aug 18, 2026 Supported
4% “four percent” Valiante: 99% of New Year's Resolutions Fail by the End of March Dr. Gio Valiante Jul 7, 2026 Contradicted
4% “four percent” Evans: US Surveys Show Only Roughly 10% of People Use LLMs Daily Benedict Evans Sep 2, 2025 Supported
4% “four percent” Garry Tan: Y Combinator's unicorn hit rate increased from 3.5% to 5.5% Garry Tan Apr 29, 2025 Supported
4% “four percent” Patrick: High Omega-3 Index Correlates with Five-Year Longer Life Expectancy Dr. Rhonda Patrick Dec 24, 2024 Supported
4% “four percent” High Omega-3 Index Correlates With 5-Year Life Expectancy Increase Dr. Rhonda Patrick Apr 2, 2024 Supported
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