Instagram, every mention
485 scenes, the whole family · ← back to Instagram
tap a year for its mentions
every year anyone Guy Raz 393Mike Krieger 15Whitney Wolfe Herd 10Dhar Mann 10Pinky Cole 8Kevin Systrom 7Michelle Cosentino 6Joanne Bang 6Michael Preysman 5Vincent Kitirattragarn 4
Verbatim, from the transcripts: the passages where Instagram comes up
Advice Line with Kip Tindell of The Container Store
- ▶ 16:31 Juliette Bruce Yeah, our Instagram is doing quite well.
Advice Line with Daymond John of FUBU
- ▶ 16:25 Daymond John You know, the kid who's putting out the product in, in sprouts is busy on Instagram, thinking about where they're going to go to college next.
Advice Line with Carlton Calvin of Razor
- ▶ 15:18 Carlton Calvin So if there's something that's an interesting story to it, it does have the potential to get some traction on Instagram or in some kind of a news format.
- ▶ 22:59 Shereen Tippett I boosted on Instagram. 3 times in the scene
- ▶ 32:56 Carlton Calvin You have to have an Instagram presence.
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
- ▶ 57:38 Laura Modi We would meet with community members every week that we would find on Instagram, 3 times in the scene
Advice Line with Chris Riccobono of UNTUCKit
- ▶ 10:35 Adrian Alvarez So that's how we pretty much post more of our, uh, most of our content.
Advice Line with Kenneth Cole
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
- ▶ 32:34 Krishna Kaliannan It was a ton of, really, word of mouth, offline word of mouth, people posting about it on Instagram, Facebook, that sort of thing.
- ▶ 53:39 Krishna Kaliannan Also, it hired a marketer, and this guy was also obviously instrumental to helping with running ads on Instagram, running ads on Facebook, basically getting the word out.
Advice Line with Ronnen Harary of Spin Master/PAW Patrol
- ▶ 22:12 Ronnen Harary I'm looking at your Instagram, and all the things on your Instagram didn't match up with your beautiful branding of your product. 4 times in the scene
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
- ▶ 1:11:40 Joey Shamah I think today, now it's how are you going to own the most amount of attention from the consumer on Instagram, Snapchat, and Meta.
Advice Line with Susan Griffin-Black of EO Products
- ▶ 23:26 Peter Andrews I do have a pretty robust social media presence, like through Instagram, and I keep wanting to try to build that.
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
- ▶ 50:41 Stephen Starr Also, last night when I was on Instagram, I saw this thing that Steve Jobs said that freaked me out because I say it all the time.
Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire
Advice Line with Jeffrey Hollender of Seventh Generation
- ▶ 12:52 Jeffrey Hollender And maybe there's an electronic newsletter that you can send out to everybody who's interested that shares more benefits than they might get from a TikTok or a Instagram message.
- ▶ 22:56 Jeffrey Hollender You have lots of information to share with them, and I would drive people to your website to buy by sharing the information on places like TikTok and Instagram.
Advice Line: New Offerings, Bigger Markets
- ▶ 25:05 Hernán López And what I was going to, uh, the reason why I asked you the question of if they look distinctive is I was going towards a marketing idea, which is how do you get the product in the hands of photographers who have a strong Instagram or… 2 times in the scene
- ▶ 34:40 David Neeleman Have a, have an Instagram thing, and you could become the Mr.
Advice Line with Jonah Peretti of Buzzfeed
- ▶ 3:07 Jonah Peretti Some people are on Facebook, some on Instagram, some on TikTok, so, you know, some are quitting the apps entirely and trying to be more intentional with their attention and time, and so you don't see 2 times in the scene
Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company
- ▶ 1:08:54 Gregg Renfrew Exclusively on, commissioned on their own sales, and mostly they're selling online, or on TikTok, or wherever they are, uh, Instagram, and they are building this community with us that will help us to continue to really fight for a…
Advice Line with David Neeleman of JetBlue
Advice Line with Eric Ryan of Method returns
Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
- ▶ 26:41 Dan Bastian You know, Insta or wherever that you can, and maybe you've already done this. 2 times in the scene
Advice Line: What’s Your Value?
- ▶ 23:12 Alexa Hirschfeld And then from there, you can work on how can you show this in testimonials on the website or quotes or videos, um, Instagram gallery, whatever it is to really bring it to life.
- ▶ 30:01 Mark Goldfarb I don't have time to sit on Instagram and ping away at posting. 2 times in the scene
Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge
- ▶ 57:35 Aaron Krause You know, there was not TikTok or Instagram and maybe Facebook was, was just getting going.
- ▶ 1:16:47 Aaron Krause Onto social media, and that gets a life of its own, and then we start going, hold on, this social media thing, we should be involved in that, and so by like, 1718, we start posting on Instagram, TikTok, Facebook, and it explodes. 2 times in the scene
Advice Line with Hernan Lopez of Wondery
- ▶ 15:22 Hernán López Um, and how, how, how, um, big is your social media presence, your Instagram and TikTok in particular?
Advice Line with Miguel McKelvey of WeWork
- ▶ 14:42 Miguel McKelvey Like, you need to be on Instagram telling your personal story and why you care about the product and the way it's made, and then also have the story of the people making it, and the story of where the fabric comes from.
- ▶ 36:11 Lee Wright We have about 60,000 followers on Facebook, um, about what, 14,000 or whatever on Insta. 2 times in the scene
Advice Line with Pete Maldonado and Rashid Ali of Chomps
- ▶ 41:42 Josh Schrenko We use Instagram.
Advice Line with Julia Hartz of Eventbrite
- ▶ 26:23 Julia Hartz So Instagram, I think most of these parents ironically are on Instagram or Facebook. 3 times in the scene
HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza
Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
- ▶ 1:08:30 Kurt Listug She's been there, and yeah, the dog has, uh, over 70,000 Instagram followers.
Advice Line with Monica Nassif of Mrs. Meyer's
- ▶ 9:52 Allison Ombres I actually just started advertising on Meta and Google this past month, but I have, it's just been organic, so through just purely ranking on Google, um, organically, and then on my little lonely Instagram page that I work really hard on.
Advice Line: Tapping AI as a Resource for Your Business
Advice Line with Todd Graves of Raising Cane's
Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring
- ▶ 32:47 Jamie Siminoff I'm thinking about like TikTok, Instagram, and like, is there a, is there a way to integrate something into like a case or some, you know, something with the phone
Advice Line with Bill Creelman of Spindrift
Backroads: Tom Hale. How a desk worker became a trailblazer in active travel
Advice Line with Stacy Madison of Stacy’s Pita Chips
- ▶ 8:38 Guy Raz Now, you would have an Instagram account, and you would have a bunch of social media accounts, and I, I hear you. 2 times in the scene
- ▶ 10:48 Sam Cagle And I never, like I said, I always loved baking, but to keep my sanity, I decided to dive into homemade pizza making and start an Instagram page to document the journey. 4 times in the scene
Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
- ▶ 29:57 Alex and Mike Faherty You know, we had an Instagram account, and we got some press right when we launched, um,
Advice Line with Randy Hetrick of TRX
Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
- ▶ 32:03 Allison Ellsworth We were doing Instagram posts, gaining followers. 2 times in the scene
Advice Line with Bobbi Brown of Jones Road Beauty
- ▶ 12:46 Bobbi Brown I have a, I think the 10,000 a month is great, but why don't you hire, like, like a, uh, you know, like a Swiss army knife, like a kid who can post, shoot, do videos of you, like interview you and put you up on Instagram, and they can call…
- ▶ 20:49 Abby Rosalier We actually just hit 400,000 a few days ago, because we have one blowing up, um, and then like a 111,000 on Instagram, so.
- ▶ 35:11 Bobbi Brown Um, as soon as I saw your package, I mean, I love your Instagram. 2 times in the scene
(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp
- ▶ 50:58 Ben Chestnut Of people would gather outside of the Moscone Center, up and down the street there waiting to get in, and they would use this new app called Instagram to take selfies. 2 times in the scene
Crumbl: Jason McGowan
- ▶ 52:57 Jason McGowan Well, the problem is, is the customers on X are different than the customers on Tik Tok and are different than the customers on Instagram and what they're going for and their motives and their desires are different. 2 times in the scene
Advice Line with Mei Xu of Chesapeake Bay Candle and Blueme
Torchy's Tacos: Mike Rypka
- ▶ 14:00 Guy Raz I mean, today, everything's, everything's on TikTok and Instagram, so chefs have to be on there on guard, but, uh, what was the kitchen like there?
- ▶ 1:06:41 Guy Raz In the meantime, you guys are growing and expanding, and then in 2013, there's another taco chain, another taco restaurant, uh, called the Texas Taco Company, and you start to see, like, pictures on Instagram and on social media of, of…
Advice Line with Troy Carter of Atom Factory
- ▶ 21:18 Tyler Beck Uh, how should we think about working with micro influencers, particularly like we have a lot of people that, um, you know, YouTubers and people on Instagram that are doing like, we have people that drive from the north side of Alaska to…
- ▶ 31:58 Guy Raz You know, you spend money on an ad, um, on Facebook or on Instagram, wherever, and it just does not convert. 3 times in the scene
Rick Steves' Europe: Rick Steves (2021)
- ▶ 1:03:36 Rick Steves I mean, just last year, I was traveling around Europe, and it occurred to me, I went to, like, four places in a row where there was this Instagram phenomenon, this is, uh, whatever it is, and, uh, I was in 2 times in the scene
Advice Line with Eric Ryan of Method
- ▶ 9:20 Eric Ryan Um, you kind of have to do it all today to, to build a modern brand.
- ▶ 26:08 Maggie Gerth The first year was a little bit slow because it was all direct, um, on our Instagram, so it was about 50,000 the first year.
Figma: Dylan Field
Perfect Snacks: Bill and Leigh Keith
Advice Line with Steve Holmes of goba Sports Group
Tecovas: Paul Hedrick
Advice Line with RJ Scaringe with Rivian
Substack: Chris Best and Hamish McKenzie
- ▶ 35:04 Guy Raz Um, Facebook benefits every time you post Instagram and TikTok.
- ▶ 1:14:17 Chris Best You know, Facebook does text and Instagram does pictures and Snapchat does disappearing pictures and podcasts are for audio and medium is like, there's all of these formats.
Whisker/Litter-Robot: Brad Baxter
- ▶ 48:38 Brad Baxter YouTube, Instagram.
Advice Line with Luis von Ahn of Duolingo
- ▶ 4:56 Luis von Ahn And so for us, what we look at is, we look at what Instagram's doing, we look at what mobile games are doing, we look at what TikTok's doing, because those are real competitors. 2 times in the scene
- ▶ 29:26 Guy Raz Yeah, I mean, this is, this is the story with Instagram, Luis.
- ▶ 37:35 Stephanie Carlson Because if you look at our website and our Instagram, we have created some, just, I'm so excited with what we've created, beautiful projects.
Hexclad: Danny Winer
- ▶ 49:30 Danny Winer You know, I, I think I, I had mentioned now I'm also being validated by the explosion of Instagram chefs, of food content producers, you know, and I got questioned by my boss and by other people.
- ▶ 1:00:51 Guy Raz And you had somebody who noticed that Gordon Ramsay had been following you guys on Instagram. 2 times in the scene
Advice Line with Jonathan Neman of Sweetgreen
Snap: Evan Spiegel
- ▶ 4:44 Guy Raz You know, I think a couple years before you, Kevin Systrom and Mike Krieger graduated, and they would go on, of course, to found Instagram.
- ▶ 11:21 Guy Raz I mentioned this earlier, but 2011, I mean, a year earlier, Kevin Sestrom and Mike Krieger, who were on the show nine years, eight or nine years ago, also Stanford graduates, they launched Instagram. 4 times in the scene
- ▶ 20:12 Evan Spiegel And so, you know, ultimately, Barry, who was a partner, uh, at Lightspeed, you know, told another one of his partners, hey, my daughter is using Instagram, Angry Birds, and Snapchat. 2 times in the scene
- ▶ 43:34 Guy Raz Instagram, and we had Kevin and Mike on the show, as I say, nine years ago, and, you know, subsequently, I think they've expressed some regret about what happened and having sold it, but they sold it for a billion dollars a year in, you… 4 times in the scene
- ▶ 47:30 Guy Raz And so a company like, like Facebook, Zuckerberg has to think, how are we going to outcompete these guys, which eventually they would start to, you know, do things with Instagram, right? 4 times in the scene
- ▶ 47:42 Guy Raz Instagram stories and other things, um, that they would put out there.
- ▶ 49:52 Guy Raz And despite copycatting by Instagram and other competitors, Evan is locked in on an even bigger, longer-term vision for his company.
Advice Line with Andy Dunn of Bonobos
- ▶ 10:41 Michelle Cosentino Is it Instagram? 6 times in the scene
- ▶ 26:00 Andy Dunn And while Guy was talking, I was, I was looking at your Instagram and your site, the branding, the story.
Advice Line with Peter Rahal of RXBAR
- ▶ 8:07 Christy Stewart It's all direct to consumers, so I, I've got my, my Shopify site like everybody else, and I post on my Instagram.
- ▶ 21:33 Eric Rukiski A ton of revenue drive growth for the company and obviously cheaper advertising costs compared to Instagram and Facebook.
Dr. Dennis Gross Skincare: Dennis and Carrie Gross
- ▶ 45:42 Carrie Gross Basically, we just rolled up our sleeves and went all in, in the digital space, and we put Dennis on Instagram.
Advice Line with Jenn Hyman of Rent The Runway
- ▶ 42:06 Jenn Hyman Get on TikTok and get on Reels today and wear a white
Advice Line with Alberto Perlman of Zumba
- ▶ 18:35 Alberto Perlman Cold email, LinkedIn, Instagram messaging.
Advice Line with Lyndon Cormack of Herschel Supply Co.
- ▶ 2:24 Guy Raz One of the things that you, you guys did so well, and I've, I've made a video of this on my Instagram, I make videos of our episodes, was story.
- ▶ 9:07 Lyndon Cormack I was just, as you were chatting, I was, I was scrolling through actually your Instagram, and I saw a quote saying,
- ▶ 26:00 John Therling The product is so much higher quality than I thought for something that I bought off Instagram.
Mrs. Meyer's Clean Day: Monica Nassif
- ▶ 1:12:08 Monica Nassif Two years ahead of Instagram. 2 times in the scene
Advice Line with Travis Boersma of Dutch Bros
- ▶ 12:27 Travis Boersma And of course, when I did it, it's gosh, 30 plus years ago, we didn't have the channels like YouTube and, and Instagram and Tik TOK.
Fanatics: Michael Rubin
Advice Line with Katlin Smith of Simple Mills
- ▶ 38:12 Marissa Gurdian We've gotten a good response there, but I, beyond that, probably Facebook, Instagram, like my whole list is basically all correct answers of great places to go, TikTok. 2 times in the scene
Hero Cosmetics: Ju Rhyu and Dwight Lee
- ▶ 42:52 Dwight Lee You know, it saved us from having to dump a bunch of money into Instagram or Facebook or, or even Amazon ads.
- ▶ 1:00:49 Ju Rhyu So I remember we made a big TikTok push, Instagram push, just letting everyone know.
Advice Line with Serial Entrepreneur Marc Lore
- ▶ 10:05 Ben Bailey Documented it on Instagram, um, and then learned everything from, you know, antimicrobial floors to shatterproof bulbs and the whole process.
Advice Line with Steve Case of AOL
- ▶ 9:18 Sylvia Vieira Um, we have kind of grown primarily through social media, in particular Facebook groups and Instagram influencers, and in particular therapists.
- ▶ 22:28 Mindy Horwitz Um, so we have done, you know, Facebook ads and Instagram.
Advice Line with Jane Wurwand of Dermalogica
- ▶ 11:10 Jane Wurwand I like the brand identity, and, but you've got low numbers on Instagram. 3 times in the scene
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