Adidas, every mention
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every year anyone Guy Raz 51Joe Kudla 3Will Ahmed 2Wes Felix 2Vincent Kitirattragarn 2Olivier Bernhard 2Mike Sinyard 2Bayard Winthrop 2Tom Rinks 1Mike Cessario 1
Verbatim, from the transcripts: the passages where Adidas comes up
Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Advice Line with Michael Dubin of Dollar Shave Club
WHOOP: Will Ahmed
- ▶ 50:27 Will Ahmed Nike, Under Armour, Adidas, Puma entering the space.
- ▶ 59:06 Will Ahmed I had already seen how Nike and Adidas and Under Armour and Puma and Microsoft and Apple were supposed to be the death of Whoop.
Advice Line with Steve Holmes of goba Sports Group
Advice Line with Angie Hicks of Angi
Advice Line with Sadie Lincoln of barre3
Specialized Bicycle Components: Mike Sinyard
- ▶ 41:35 Mike Sinyard So Peter Moore, he was the original creative director of Nike, created the Air Jordan brand, and really created the brand and the brand standards, and then he went on to Adidas and was the CEO of Adidas, and I read this article that he'd… 2 times in the scene
Advice Line with Joe Kudla of Vuori
On athletic shoes: Olivier Bernhard and Caspar Coppetti
- ▶ 2:01 Guy Raz Nike, Adidas, Puma, New Balance.
- ▶ 24:36 Olivier Bernhard We pitched it to Nike, Puma, Adidas, uh, New Balance.
- ▶ 28:13 Guy Raz And by the way, just to be clear, you had a lot of standing to say that because you worked at Young and Rubicam, and you knew how challenging this market was going to be to get into and how the massive ad budgets that Nikes and Adidas and…
- ▶ 38:14 Guy Raz What flipped in your mind where you were like, yeah, ok, let's, let's take on Nike and Adidas and Puma and, you know, Asics.
- ▶ 48:49 Olivier Bernhard Leave that to Nike, to Adidas.
- ▶ 55:23 Guy Raz Obviously Nike's there, Adidas is there. 2 times in the scene
American Giant: Bayard Winthrop
- ▶ 42:20 Bayard Winthrop Uh, kind of Gary Peck runs that operation up there, and Gary had worked for Adidas for many, many years, had worked in the American-made division of Adidas, and had a lot of knowledge, and Gary was a really integral part early on, as the S… 2 times in the scene
Advice Line with Gary Erickson of Clif Bar
Liquid Death: Mike Cessario
- ▶ 51:59 Mike Cessario Like, Nike doesn't market because they say, hey, our commercials, our shoes use this type of material that lasts 37 days longer than Adidas.
The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods
- ▶ 24:02 Vincent Kitirattragarn And so I was wearing an Adidas tracksuit with, you know, a boom box, uh, in the style of Run DMC. 2 times in the scene
Herschel Supply Co.: Jamie and Lyndon Cormack
Vuori: Joe Kudla
- ▶ 22:38 Joe Kudla What, what, our observation was that the big brands that we grew up with as kids competing in sports, you know, you think of the Nikes and the Adidas's of the world, like, they designed clothing that really identified you as somebody that…
- ▶ 30:55 Guy Raz They're gonna come in with their Adidas and Nike shorts.
- ▶ 53:35 Joe Kudla Historically, it was dominated by Nike and Adidas and these big brands, and they really didn't have a premium offering.
Sun Bum: Tom Rinks
HIBT Lab! Saysh: Wes and Allyson Felix
- ▶ 1:57 Guy Raz Allison, you decided, um, your senior year of high school to go pro, which I was, I guess it was kind of controversial at the time because you were offered, obviously, every school wanted you, um uh,, on their team and, and including USC…
- ▶ 8:34 Wes Felix And I remember that, you know, Alison had like her contract with Adidas and it was this really great deal, really, really incredible opportunity for her, um, a really big deal in the sport. 2 times in the scene
- ▶ 13:24 Guy Raz A new sponsorship deal for Allison, so leaving Adidas, signing with Nike,
- ▶ 34:10 Guy Raz Like, why do we actually need Nike or Adidas on
Michael Kors: Michael Kors
Bombas: David Heath and Randy Goldberg
HIBT Lab! UNLESS Collective: Eric Liedtke
- ▶ 0:52 Guy Raz He's spent nearly 30 years working for Adidas, which is actually how it's pronounced. 6 times in the scene
- ▶ 2:24 Guy Raz Um, 26 year career at Adidas, and what you really became known for was a, a, an obsessive focus on sustainability. 7 times in the scene
- ▶ 9:54 Guy Raz I'm here with Eric Leakey, founder of Unless Collective, former global chief marketing officer at Adidas. 6 times in the scene
- ▶ 15:34 Guy Raz If your goal, right, is to help move the industry towards sustainability by, clearly by providing a model and an example, you could arguably have, have sort of scaled this faster with a, through a massive global brand like Adidas, right? 2 times in the scene
Title Nine: Missy Park
inov-8: Wayne Edy
Dell Computers: Michael Dell (2018)
Outdoor Voices: Tyler Haney
FUBU: Daymond John (2018)
Allbirds: Tim Brown & Joey Zwillinger
Stitch Fix's Katrina Lake At The HIBT Summit
- ▶ 2:43 Katrina Lake Um, and, you know, there's, you know, kind of largely this, like, coder, code in your garage, like, wear Adidas flops kind of, like, kind of personality that, um, that, you know, didn't feel all that accessible to me.