Adidas

“In fact, a few years ago, in 2016, Dell was the number one brand featured in movies. More than Sony, more than Mercedes Benz or Adidas, and yes, more than Apple Macs.”

“From what I hear and what I read from what Adidas is still doing is they're honoring that, that target, and they may even exceed that and hit, hit it in an earlier timeframe.”

“The brand had fallen to, you know its lowest level in years. It was down, its share price was trading in the 50 dollar range.”

“When I was at Adi, we were right in that frame of 60 to 70% of our product being polyester based.”

“We pitched it to Nike, Puma, Adidas New Balance.”

“I think it's so deeply ingrained nowadays in the company that we only approach things that are impossible. If people are coming back, you know, after initial idea or vision, and people come back and say, oh, yeah, we can do it. I said, then we don't do it. Lea…”

“It's the first, really the first shoe brand to challenge the dominance of Nike and Adidas, certainly with running.”

“Mike Sinyard who founded that company, was struggling in, like, 2002 1001, and almost went bankrupt. And he happened to read an article about Adidas and how Adidas really turned around their business in the United States in part because of a brand Bible.”