Bernhard pitched On's early prototype to Nike, Puma, Adidas, New Balance
Olivier Bernhard · On athletic shoes: Olivier Bernhard and Caspar Coppetti · Jul 22, 2024 · at 24:33
Olivier Bernhard, co-founder of On running shoes, discusses his initial attempts to license their shoe cushioning technology to established athletic footwear brands before launching On independently.
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“We pitched it to Nike, Puma, Adidas New Balance.”
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