Puma invited On's founders to headquarters to lab-test shoe prototypes
Olivier Bernhard · On athletic shoes: Olivier Bernhard and Caspar Coppetti · Jul 22, 2024 · at 25:30
Olivier Bernhard recalls Puma being the only major athletic brand willing to meet and evaluate their prototype running shoes.
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“And Puma actually invited us to their headquarters, and they, you know, to me, the CEO back then said, when we sent the shoes, he said, yeah, we sent the semi, you know, Three, five shoes. We're going to take it to the lab.”
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